36 uppsatser · sida 2 av 3
en studie om idrottsföreningar under starka klubbvarumärken
… research is based on qualitative interviews. The data then gets compared and connected with relevant brand and marketing theories. Findings: The paper finds out the perks and disadvantages the researched clubs gain from the strong brand names they hold, and further discussion …
<em>En fallstudie av Absolut Vodkas visuella kommunikation</em> <em>med avseende på målgruppspositionering.</em><em></em>
… far more important than anticipated. Since the theme of creativity is tightly connected with the main target audience it also limits the possibility to address other audiences directly. Number of pages: 69 Course: Media and Communication studies C University: Division of Media …
… They also have a stereotypical image of libraries as an organization mainly connected to books and reading. However, they do believe that libraries use social media to ”follow the stream”. In young adults? use of social media, interests are a decisive factor as well as …
… designed a survey completed by 140 respondents and interviewed four companies connected to e-commerce. The conclusions we draw are that atmospherics do affect the customers and that this differs depending on their shopping goals. Our recommendations are that you should design …
… furthermore the degeneration of trademarks. These two concepts are strongly connected as the primary function of the trademark is the ability to separate the proprietor of the trademark’s product from the competitors´ products. The ability to separate is the basic condition for …
Art 34 FEUF och åtgärder med motsvarande verkan - <em>"från Dassonville till Trailers målet"</em>
… when it comes to a potential hinder to intra-community trade is still unclear. Connected to this is the remoteness test where hinders that are too indirect and uncertain cannot fall within the ambit of art 34 FEUF. The Courts case law has made it clear that a de minimis rule …
en studie i hur mellanmannen arbetar för att uppnå kundtillfredsställelse åt två parter
… How does the real estate agent work with the factors related to the theories connected to the four factors? Are any of the factors more commonly used by real estate agents?Method: The thesis is based on a scientific theory in the field of marketing and focused on the topic how …
-The paradox of service quality assurance in Sharing Economy businesses
… increased use of GPS technology in smartphones enables people to be constantly connected to an ever-changing network. People now share and exchange services and products from each other. Sharing Economy businesses (SE businesses) enables this by facilitating the meeting and …
… and librarians together with their view on the Weblog activity at each library connected Weblog, to get comprehension and new knowledge on the usability of Weblogs in the library sector. The foundation for the Essay consists of a qualitative interview study, built on …
Studien av en elitfotbollsklubbs informationsarbete
… top of that, we expanded the study with observations of two press conferences connected to Hammarby’s matches. We also gathered together two weeks of press releases from the club along with online media material about Hammarby at the websites of two of the biggest newspapers in …
En studie om hur TV4 arbetar med personliga profiler
… set by the content of the offer, which means that the program and the people connected to the television program has an importance for the sake of how people experience the company. For a commercial TV channel the content is also important because it attracts the viewers and as …
En medveten variabel i företagets varumärkesstrategi? En jämförande studie av två svenska företag.
… contribute to and take advantage of the set of values that are more easily connected to a nation than others. Some companies do this more than others. The company should have: The awareness of the individual company of what they want its brand to be and stand for. The awareness …
… a structure of wooden ribs and contains a computer and a lift. The lift is connected to the upper wooden box and it elevates and lowers the box that contains the eye tracker and the helmet. The upper box can be opened from the front for easy access when needed. This report …
… an analyze model that wasdeveloped from image analyzing theories. It was then connected to the theory and the nationalstereotypes that evolved from the pilot study.Results: The results revealed in this study shows that the two different brands use theirnational identity in …
… The empirical material consists of qualitative interviews with staff connected to the music department at the public library in Enköping. For the theoretical frame, Sanna Taljas discourse analysis of music libraries in Finland is used. Talja presents three discourses which all …
