Vardagsprat eller marknadsföring?
En studie i Buzz Marketing
… against the laws of marketing. Keywords: buzz, buzz marketing, buzzador, connected marketing, one-to-one marketing, word of mouth.
Uppsatser om connected marketing
36 uppsatser · sida 1 av 3
"Vi ska inte sitta här och tro att folk ska komma till oss"
En kvalitativ undersökning av några halländska bibliotekariers syn på marknadsföring avbarnavdelningenpå folkbibliotek.
… to marketing. The spaces of inspiration and performance were more strongly connected to marketing than the learning space and meeting space. There is an urgent need to discuss the concept of market-ing in relation to the role of the library. This is a two years master’s thesis …
Event Marketing, a way to be seen, heard and connected
Six case studies of Event Marketing as a promotional tool
Problem statement: In what ways do companies work strategically with event marketing? To answer the problem statement, the following research questions help us gain the necessary understandings: What role does event marketing play in a company’s marketing mix?What are the …
Marknadsföring via sociala medier
Social Media Marketing
… interest due to the current popularity of social media in the Internet connected society and their use as marketing tools. Specifically, this thesis sets out to explore how companies exploit social media tools in marketing and how their use affects retail operations and customer …
County Branding
En studie i kommuners marknadsföring mot företag
… this and how far they have come in this work. Further, we want to study if any connected between the municipalities work with marketing and the local corporate climate in each municipality can be found. For this study, the municipalities of Solna, Haninge and Huddinge were …
Aroma Theory
Scenting the Attitude
… of the more provocative forms of marketing since the human sense of smell, is connected to the limbic system where motivation and attitudes are created. The use of scent marketing has, so far, been proven effective in sales increasing whereas it is one of the less explored forms …
Marknadsinriktad miljökommunikation på Internet
försäkringsbolaget Folksam
… of Folksam. The most important aspects of these activities in Folksam are connected to their services in repairing of customer’s material goods. These are services that most customers rarely experience, because relatively few need to use their insurance. Folksam has a clear …
BARA FÖR ATT PLOCKA POÄNG?
? En studie kring konsumenters syn på Max marknadsföring av sitt CSR-arbete
… (2009) model regarding CSR’s effect on a company’s reputation, which is connected to perceptions? effect on attitude based on Fishbein and Ajzen’s (1975) theory. The empirical material consists of the results from three focus groups, an interview with the marketing director at …
Mobilapplikationer - Framtidens väg till kundlojalitet?
… use of smartphones has contributed to that more and more people are constantly connected, which in turn has opened up new ways for companies to build relationships and to inter-act with their customers. A contributing factor is social media that has opened up for in-teraction …
Eftermarknadens möjligheter
En studie av Swecon AB:s tjänsteutbud
… source of income could be to develop the range of services that are connected to the ground products. Purpose The purpose of the thesis is to examine how Swecon in southern Sweden can improve their offers of existing services connected to the ground product and investigate the …
Marknadsföring av elektroniska tidskrifter på svenska universitets- och högskolebibliotek
… methods are found successful. The most effective future promotion method is connected to user behaviour. The results show a great reliance on statistics for evaluation purposes, while the qualitative evaluation is lacking in both continuance and extent. The libraries do not have …
Viral Marketing - ett användbart fenomen inom destinationsmarknadsföring?
Titel Det mänskliga ledarskapet ? Hur verksamhetschefer inom äldreomsorgen leder, motiverar och belönar sin personal Författare Elin Hansson, Anna Latomanski, Maria Ågren Frölander Handledare Bo Markulf, Veronica Åberg Problemformulering Behovet av personal inom äldreomsorgen …
Sociala medier
<em>och kundinteraktion i mindre företag </em>
… with representatives from the small companies and internet observations connected to these. Conclusions: Smaller companies have great interest in social media. They preferably use Facebook, blogs, YouTube and Twitter. Their strategy is mainly to be very active and update their …
Går det att sälja kläder via Facebook?
En fallstudie som undersöker ett företags möjligheter att använda sig av sociala medier i marknadsföringssyfte
… The results showed that Mouli’s communication functioned and it was well connected to the brand with its core values. The setback is that Mouli does not use the social media channels to their full potential and therefore there are measures that have to be executed.
Att attrahera och motivera medarbetare
Varumärket som ett strategiskt verktyg
… also turned up was that the employer to a higher degree may use the values connected to the brand to create a more attractive place of work. In our final chapter we discuss the issues similar to the theory section. To get a deeper insight and for further reading we would like to …