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This study investigates whether creative online product exposure within the clothing industry has a positive effect on the behaviour and attitude of today's consumers. Product exposure is the most important stimulus in the online marketing universe, yet few studies exist on this …
… selected respondents. In addition, the study includes a mapping of the clothing industry in Sweden to obtain knowledge about existing naming strategies. The results of the survey were not sufficient enough to conclude any differences between meaningful and meaningless names in …
en fallstudie
Examensarbetet har utförts inom ramen för forskningsprojektet Från spill till guld, som leds av forskningsinstitutet Swerea IVF. Forskningsprojektets mål är att minimera spill inom bland annat textilindustrin. Examensarbetet syftar till att identifiera och minska mängden avfall …
