48 uppsatser · sida 3 av 4
… by, changes in society.Through all times, people have used fashion and clothing as a way to demonstrate their socialidentity and to be accepted. Companies in the fashion industry can be successful if theydevelop brands that attract consumers. To achieve this, companies must find …
Vad blir det för(kläder)väder? : En kvalitativ studie om företag i klädesbranschen och hur de arbetar med insamlingen av information till morgondagens efterfrågan
The educational underachievement of children in foster care has been known for a long time. This study aimed to compile and analyze the current knowledge about interventions, intended to improve foster children’s school achievements. The method used was a systematically …
… that still is relatively unexplored. Even less research has been done with the clothing industry as a study area. Hence, it is in our interest to study this share of the market. The importance of working with the rumor mill is mentioned frequently in the theory, both by …
… existing logos in order to find out which logo that is most suitable for the clothing collection. Theories about brand identity and consumer behavior laid the foundation for the dissertation. The thesis is based on a qualitative nature where interviews have been held with people …
… consider to deliberately choose ethically and ecologically produced clothing, it becomes clear that there is a problem and a gap between attitude and action. Yet another conclusion we can draw from the empirical data is that CSR can give both positive and negative effects on a …
- och fyra andra medaljer i det svenska moderacet
… These insights are tested for 13 different fashion brands and 100 different clothing items within the ready-to-wear segment on a panel of 210 consumers. Key insights from this study are a strong support for social acceptance and personal appearance as drivers of consumer …
En fin fasad eller klädbranschens väg till legitimitet?
I dagens samhälle väljer många företag inom klädbranschen att presentera en hållbarhetsredovisning, angående företagets arbete för hållbar utveckling. Hållbarhetsredovisningen kan beskrivas som en viktig del av den strategi som används i syfte att profilera organisationen som …
… how they perceived existing sales tools, the potentials for development in clothing exposure that we found and also if the respondents themselves had any ideas of what they would like to see included in the product information in the perfect web store.The conclusion we could …
… much attention and there is currently an increased interestin the re-use of clothing.The purpose of this paper is to analyse the possibilities for second hand businesses to workwith atmospherics to create a more attractive store. We want to develop an understanding ofhow the …
… fashion company that focuses on women of all ages. They manufacture and sell clothing and a small assortment of accessories and describe the results of their collections as freshly made fashion that reflects current trends.Gina Tricot also has a website where they sell their …
… och att tillämpa dessa på bästa sätt i studien.Competition within the clothing industry is intense and there are many big players on the market. Small companies have limited resources, unlike the big players, it is important for the small companies to use cost effective methods …
… tillfredsställt, vilket leder till en ökad efterfrågan.The competition in the clothing industry is growing and becoming more intense. It currently requires more from a company to stand out. A variety of factors influence a consumer's behavior and attitude toward a company and a …
… in the higher price segment, Acne. Both companies are active in the Swedish clothing industry. The query formulation that this paper aims to answer is: How do an H&M customer and an Acne customer vary in their expectations on service in a store? To answer this question a …
… The focus of this paper is therefore to examine how some of the major clothing companies communicate about their work with CSR issues and if consumers believe that they have the information needed to make an informed purchasing decision that support sustainable development in …
Hållbarhetsfrågan i klädbranschen är fortfarande i en utvecklingsfas och tidigare forskning visar att det finns ett flertal möjliga faktorer som är bidragande till att kunder i dagsläget inte konsumerar på ett sätt som går i linje med deras värderingar. Syftet är att utforska …
