391 uppsatser · sida 24 av 27
En kvalitativ studie av Norrbottens Läns Landstings byte av färg på Vårdcentralers logotyper i Norrbotten
… recommendations were made that NLL should expand the quantity of media channels to reach these younger target groups, and thereby be able to attract more patients to their Health Care Centers. NLL would also profit from investigating the inhabitants experiences related to the …
En kvalitativ studie om hur TV-programmen Gokväll, Mitt i naturen och Plus använder sociala medier
… to follow.One of them is that they have to use at least three social media channels to avoid favoring ofone special brand or company. Two of the TV-programs are using Twitter even though theeditorial staff admits that they do not think their main audience is active on such …
En rapport om arbetet med en digital strategi för ett litet, nystartat företag
… popular platforms for social communication, and, increasingly, also important channels for business marketing. For a business intending to use social media for marketing, however, developing a strategy and building a trademark can be a challenge. This report describes how a …
En studie om homogeniseringstryck och kontroll
… pressure and control or not. An important aspect that affects these channels of integration is the attitude of the municipality. With an attitude of not wanting to affect the organisations the financing and integration tend to lead to understanding of the organisations instead …
En studie i hur anställda på Barnkanalen upplever anpassningen till det nya medielandskapet
… The competition gets fiercer with each player andthe outcome for the linear TV channels has to be to change in some way. This is aqualitative interview study with producers at Sweden’s leading children channel?Barnkanalen?, how they experience the adoption to this new media …
Intern varumärkesuppbyggnad på Nordiska Kompaniet
… was given through an email interview with a responsible manager of digital channels and PR from NK AB. Theories: This study has used the following theories; Destination marketing, Corporate brand, internal branding, corporate identity, corporate culture, brand value, service …
<em>En kvalitativ studie om tidningsdöden och unga universitetsstudenters nyhetskonsumtion</em>
… theories concerning what affects people in their choice of media platforms and channels. This report shows that geographic nature, the quality of the content and which political ideology the daily press is founded on does not affect the respondents choice of media. Our study …
En kvalitativ studie om varför svenskar inte e-handlar livsmedel i större utsträckning
The food industry is one of the fastest growing industries in Swedish e-commerce today. However, e-commerce still represents a very small part of the total food sales in Sweden. Experts have noted that, in order for e-commerce to expand in this field, Internet food sales must …
En kvalitativ undersökning i hur sociala medier påverkar tillitsskapandet i samband med mobil handel
… to get in contact with the retailer through different communication channels. This, among other factors, contributes to a greater sense of trust amongst consumers, which is presented furtherer in the report.
En studie om Generation Y:s mottaglighet i sociala mediekanaler
… is Generation Y to aim their content marketing through the right distribution channels, to save time and money. To meet this objective and to answer the main question of this study, empirical data was collected through a web based, quantitative survey which was completed by a …
-ur ett rättssäkerhetsperspektiv
… evolved during the last years and has also been mentioned in different media channels. Despite this, fitness holiday is a relatively new and unexplored phenomenon, which caught our interest to further explore this. The desire to travel on a holiday of this type has also …
en studie om resenärens motiv till att välja en träningsresa
… evolved during the last years and has also been mentioned in different media channels. Despite this, fitness holiday is a relatively new and unexplored phenomenon, which caught our interest to further explore this. The desire to travel on a holiday of this type has also …
… a primary strategy for maintaining a loyal relationship with the customer. The channels that travel companies utilize is a combination of word-of- mouth, digital media and printed media. All companies could state that the consumer in the current situation is more aware than …
En studie om hur reseföretag anpassar och fortsätter marknadsföra sig i dagens digitala samhälle
… Conclusion: Companies today use the Internet as one of their primary marketing channels, these are mainly websites and social media. The companies agree that aligning themselves after a digital society and new innovations is key to compete in the market. Depending on the …
En studie om PR-konsulters förändrade arbetssätt i och med modebloggarnas framväxt
… whos purpose is to act as intermediaries between companies and various media channels. That is our purpose for this essay; to look at PR consultants new adaptations in their extern marketing communication in phase with the ever- growing blogosphere. Method: In this study a …
