391 uppsatser · sida 22 av 27
En studie om hur användaren upplever reklam i ett nytt medium
… and recognize the importance of advertising concerning the survival of tv-channels online. It is also clear that the choice of web TV service mainly is based on the supply of programs, and not on how the service contain advertising or not.
… a two-way communication in order to create loyalty. Other effective marketing channels are companies? newsletters and banner ads. To strengthen the image of the online store of Gina Tricot we have observed a need to inform the consumer of the wide and more unique assortment they …
… distinguishes the firms marketing strategies were the selection of information channels of marketing communication, organization structure and the brands included in the assortment. The companies manage to communicate a strong range and good service when the customer associate …
Skall television utvecklas, anpassas och förändras utifrån sin publik?
… are using other media than television to watch the content, but do the TV channels' content and offerings need to change, evolve and adapt to their audience? It requires an adjustment in style when a production is moved to the web from the scheduled television. Equation: the …
… case studies of Grant Thornton and Ernst & Young and how they use social media channels aimed towards graduates. Through a through study of how the two companies communicated through various social media, we concluded that Grant Thornton was significantly better than their …
… companies measure and evaluate their activity and investments in social media channels in general, and Facebook in particular is studied through qualitative interviews. The findings are then compared and analysed. Findings indicate that companies' social media presences to a …
En komparativ fallstudie av tre museers externa kommunikation
… channel that they feel suits the needs of reaching a specific audience. These channels can be a variety of newspaper ads, television or radio commercials. This kind of one-way communication does not give the audience any chance of direct feedback or the possibility to voice …
En kvalitativ fallstudie om anpassad kriskommunikation i samband med en extraordinär händelse
… benefit from cooperation. The commune could have used varied communication channels to create more effective crisis communication which had reached a bigger group of people. The information was not adapted to the different groups to the extent it could have been.
En studie som presenterar alternativa marknadsföringsåtgärder
Background: The use of digital marketing channels during the last years has increased significantly, especially the use of marketing on the Internet. Hence the communication chart of marketing has been redrawn. The technological development has had a major impact on the …
… CSR. If they would like to reach out to costumers, they need to find better channels. Having the information on the website is not enough to reach out to consumers who are not currently looking for information on CSR. It is found in our study that the knowledge of store managers …
Om journalistens upplevelse av medborgarnas inverkan på tidningarnas innehåll
… the production of news but new technology offers citizens and journalists new channels that facilitate the communication and interaction. The gatekeeping process is protecting the decision-making role of the journalist, which restrains citizen participation. The …
<em>En kvalitativ studie i anva?ndandet av sociala medier som kommunikationsverktyg </em>
… all thou social media is probably not going to replace the traditional channels. This study has also allowed us to develop a model for communication through social media, for companies who are thinking of communicating through social media, and for companies who are …
Är skadeståndslagens jämkningsinstitut tillämpliga?
Our digital society encompasses nowadays different channels, which includes social media where many users consider it as a platform where they can fetch news or exchange news and information. This leads to a large spread of news exchange in a very fast speed, which involves the …
Twitters påverkan på användarnas nyhetskonsumtion<em></em>
Our digital society encompasses nowadays different channels, which includes social media where many users consider it as a platform where they can fetch news or exchange news and information. This leads to a large spread of news exchange in a very fast speed, which involves the …
En studie om hur medarbetares upplevelse av kontroll och välbefinnande påverkar uppfattningen om den interna kommunikationen i organisationer.
Dagens samhälle ställer höga krav på individer att vara sociala, kommunikativa och inneha en förmåga att hantera ett ökande informationsflöde. Samtidigt som det ligger mycket ansvar på den enskilde individen att sålla bland stora mängder information har olika individer skilda …
