105 uppsatser · sida 7 av 7
En studie i Försvarsmaktens marknadskommunikation
… and the material analyzed is five ads from five of their latest advertising campaigns. Main results: The results of the study have shown that the Swedish Armed Forces primarily uses three of the four communicative functions in their communication, by being of informative …
En litteraturöversikt om risker, förebyggande åtgärder och sjuksköterskans roll vid SIDS
… value of risk knowledge and risk reducing methods, that's why new information campaigns about other risks regarding SIDS must occur. Aim: The aim was to describe the risk factors and preventive actions for SIDS, and the nurse's role regarding the preventive work. Method: A …
En undersökning av Piteå stadsbibliotek och den gemensamma brandingen av folkbibliotek i Norrbotten.
… of the thesis is that Piteå public library promoted the library through campaigns that provide the opportunity for activities and experiences, and that they want to convey the image of itself as a venue for social interaction. The marketing of the libraries fulfill the most of …
The purpose of this study is to study the Swedish Tax information campaigns in 2010-2012. Questions about what worked better than others, and what impact this has had has been set up. The study shows that work has essentially divorced by 2011,worked with a significant amount of …
a means-end chain analysis
… as guidance for companies when thinking of advertising, starting new campaigns or implement new hedging tools. Further, the study could inspire or influence other farmers that are thinking of using forward contract as a strategy to mitigate the price risk.
… and recognition created from successful storytelling-based commercial campaigns is a result of execution or the format itself. This study aims to investigate four repetition variation strategies, three narratives and one argumentative, to determine which one is the most …
- En diskursanalys av Aftonbladets kampanj "Vi gillar olika".
… and ordinary people have displayed different antiracist acts, for example campaigns, marches and political actions. But you may wonder if it really is that effective, or if the antiracism reproduces racism with its language. The purpose of this study is to see if articles from …
En kvalitativ studie om hur studenter tolkar bilder i en publik kampanj om alkohol
En kvalitativ studie har genomförts på tre kampanjbilder från IQ-initiativets satsning ”IQ student”. Kampanjbilderna har ett motsvarande tema baserat på att det alltid finns en anledning till att dricka alkohol. Studien har med hjälp av fokusgruppsintervjuer och en intervju med …
… to further examine how civilian deaths occur and can be avoided during COIN campaigns. This essay studies the American COIN campaign in Iraq between 2004 and 2009 and aims to investigate whether there is a trilemma-like relationship between the key goals of COIN: protecting …
This study aims to map out the degree of mediatization present in the communication between Swedishpublic service journalists and politicians in the 2014 election campaign. In doing so we chose to look at thepresence of media logic in their communication with each other …
… breaking the categorization of mental illness and promote specific anti-stigma campaigns.
… newspapers/magazines and workplace. The findings indicate to whom advocacy campaigns should be directed and which platforms are most effective for spreading information amongst the public.
utomhusreklamens inverkan på stadsmiljö och stadsliv
… to a more homogeneous environment since many of the signs and the commercial campaigns are similar in cities within Sweden as well as in other countries. On the other hand advertising could contribute to vitalizing the environment due to adding light, colour and often …
studie av människors inställning till radonrisk och åtgärder
… gas. Authorities have in recent years invested big resources and organized campaigns to encourage people to take action against high occurrence of radon in residences. With low frequency of applications for radon allowances as the main measure, a lot interprets on a very low …
… are too general and simplified to be used as guidance when creating marketing campaigns and strategies. A survey over the Swedish market was made and two focus group interviews conducted in order to identify specific factors that could influence the usage of IP-telephony …
