105 uppsatser · sida 5 av 7
En netnografisk studie av politisk kommunikation i de sociala medierna
… their communication efforts to win the votes of the public. The political campaigns of 2010 have the potential to be the first where a new channel for political communication has the potential to make a difference ? the social media. This paper aims to describe in what ways a …
En studie om sociala mediers funktion i riksdagsvalet 2010
… People have both admired and judged the channel´s applicability in election campaigns. However, social media is here to stay and will play a significant part in the outcome of this year´s parliamentary election. The following study will investigate the Swedish parties? use of …
En fallstudie av ett apoteks interna marknadsföring
… the history of the pharmacy staff, the management shows a personal commitment, campaigns are communicated internally, staff and customers consciously or unconsciously may be involved in shaping the content of the corporate brand, and that dialogue exists between staff and …
En kvalitativ innehållsanalys av de sju svenska politiska reklamfilmerna inför EU-valet 2009
… television commercials will have a great influence on future election campaigns in Sweden. Hence, we find it of great interest and importance to examine these seven commercials in order to look for tendencies, strategies and trends within the material. Theories: The theory …
En studie av framgångsrik gerillamarknadsföring
… examined in a case study. The case study focuses on two successful guerrilla campaigns, 2008 and 2009, which resulted in publicity and increasedrecognition. Method: Case study Conclusion: A number of factors that lead to successful guerilla marketing, which gains publicityand …
Spårbarheten i en global värld
… themselves with several technical solutions. Authorities have been running campaigns, trying to get consumers to avoid buying counterfeit products. Today the work is done through the development of laws, regulations, packaging, labelling and tracing techniques. It has been …
… respondents mention that social media should not be used for advertising and campaigns (one way communication). Instead they should be used for building relations and conversations (two way communication). The majority of our respondents believe that it is essential to …
En studie om vädrets påverkan på ICA:s försäljning
… by taking into account other unique factors affecting each category, such as campaigns, holidays and daily indexes that in many cases have more effect on sales than the weather.
-En kvalitativ studie av idéhantering på IKEA AB
… This fact allows a comparative analysis of idea management in the shape of campaigns and in comparison, idea management in the everyday line-organization. The analysis show that fundamental factors for innovative environments such as organizational climate, culture and …
… and categorization is indeed an effective way of conducting marketing campaigns.
Åtta bibliotekariers upplevelser av deltagandet i projektet Futurum.kom
… of core values and target groups. During the project, a number of advertising campaigns are to be conducted. The first one of these had recently been implemented at the time of the present study. The aim of the thesis is to investigate the interviewees organizational …
… climate.Russiashowed that it is capable of successfully completing complex campaigns including ground, naval and air assets. However, not much has been said about the theoretical framework and doctrine of the Russian military of today. Even less has been researched about Russian …
en fallstudie om hur arbetet med en skolträdgård kan bedrivas idag
… got the opportunity to found its school garden thanks to the environmental campaigns that were realized by the city of Stockholm. The purpose of the commune was to offer means that could help realizing ideas associated with a preventive environmental work. In the essay I …
Hur de sprider information och interagerar med sina medlemmar
… dissemination comprises photographs, video and audio files as well as news and campaigns in posted announcements or links. Involvement includes interactivity with customers, and between customers where ways to contact the company, such as e-mail and message boards exists. An …
Genom olika säljfrämjande åtgärder
Det finns idag väldigt många olika handelsföretag, vilket medför att konkurrensen om konsumenterna är stenhård. Butiker använder många olika former av marknadsföring för att nå fram till sina respektive målgrupper, marknadsföring är ett väldigt brett begrepp och involverar många …
