39 uppsatser · sida 2 av 3
… many repetitive exposures, directly influence the customer's attention and buying decision as well as product and store evaluation. We tested two different products, one established product and one product launch. Data in form of observations, questionnaires and sales were …
En studie av studenters köpbeteende vad gäller kurslitteratur och ett förslag på marknadsföringsstrategi för Bokakademin
… paper examines the implications of college students' purchasing behaviour when buying textbooks, how a specific corporate clientele is composed and the purchasing habits of these customers to the specific company in question. The company used as a practical example is a …
… presenting a quantitative model justifying their higher price. Conclusions: - Buying decisions on the South East Asian industrial food process market are in general done by the Director or someone close to him, where the decisions tend to be based on feelings. - We have found …
… Conclusion: The result indicates that atmospherics have a great impact on the buying behaviour of the young generation in fashion sector. Theoretically, this study has contributed to the existing theory by showing the atmospherics impact on the buying behaviour. More …
ekologiskt eller konventionellt?
… their behaviour. Hopefully, the behaviour later on can evolve to a habit of buying organic products. Results from the multiple-regressions analyses shows that a consumer that buy a certain organic product only is affected by changes in price in equivalent organic products and …
A Qualitative Study on the Priorities of Values, Personal Norms and Identity for Green Consumer Products
… to contribute to a further understanding of the complexity in green consumer behaviour by examining how and why individuals priorities values, personal norms and identity in green consumer behaviour. The thesis employs a qualitative approach with an abductive strategy. The …
en studie om konsumenters köpbeteende vid köp av böcker online
The purpose of this thesis is to increase the understanding about consumer buying behaviour when purchasing books online. In order to acquire data for the study we used a questionnaire that 75 students where asked to respond. The respondents were students at the University of …
… their trademarks and how the customer see these brands concerning consumer buying behavior and attitude. The study will be seen partially from a sender perspective and partially from a receiver perspective. In this essay we have used a human-hermeneutic way of interpretation. We …
… conducted a study about whether or not Swedish households would consider buying green electricity. According to the study, about 75 percent were willing to buy green electricity. 40 percent of these were prepared to pay a premium for green electricity. However, according to the …
factors influencing the consumers' choice when buying probiotic products
… of this thesis was to describe what factors influence consumers? choice when buying probiotic products. Functional Foods have been predicted a bright future on the food market but so far the concept have not been embraced by the consumers. The reasons for this are many and not …
… are good at capturing the consumers' attention but when it comes to increasing buying intentions and attitudes the regular signs are equally effective. The results also show that the ambient color has a certain effect on the evaluation of the signs. For the blue ambiance the …
… and consumers in all industries to be better informed. Consequently, the buying process has appeared to become different from what tratditional models implies. As the buying behaviour among customers is evolving, selling companies are responding to this change. This thesis …
… chains affect consumer choice to buy organic food and how it affects their buying behaviour. Method: Firstly a qualitative study was conducted. It consisted of six semi-structured interviews with store managers and employees on Willys and Coop in Sala and in Nyköping. Secondly a …
Consumers seem to become more demanding in their buying behaviour within the fashionmarket. The society refers to individualism, personality and creativity, which affect people’s wayof dressing themselves. Many companies have started to work with aspects that create aconsumer …
… The purpose of this essay is to identify and describe any differences in buying motives of convenience goods between the sexes in a student population. In order to answer the purpose of the essay a study on ICA Maxi were conducted on 20 students from the University of Karlstad …
