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… The study is based upon theories in the areas of customer behaviour (buying behaviour and decision making) and the store environment that could affect that behaviour (total merchandise process and point of purchase communication). The theoretical chapter is summarised with a …
… of the users of the channel.The purpose of this study is to understand the buying process with respect to the existing theories. The focus will be on the two stages information search and evaluation of alternatives. The study will create an understanding of the differences …
En marknadsundersökning gällande klädval, lojalitet och positionering.
… a deeper understanding into the thoughts and attitudes that precedes the buying behaviour they conduct regular surveys. To complement this, the purpose of this paper will be to determine the actual preferences and buying behaviour of the market segment that Röhnisch has chosen …
… Because of this the choice of brands has become more important in the buying process.The modern man´s buying behaviour is not described in the literature we found to help get a clear picture of male consumer behaviour. We therefore became curious about how younger men shop for …
… like regular consumers, price and design are factors that have impact on their buying decisions. This qualitative study indicates that the ethical consumer buy ethical products when the products match their needs and when they have an interest in the product itself. The quantity …
En studie kring skolbarns och deras föräldrars attityder gentemot ekorättvisa kläder
… approach. In the theoretical reference frame the model of the consumer buying decision-making process and its influencing factors (Jobber 2008), the push and pull strategies (Doole & Lowe 2004), the model of the different buying roles and Maslow’s hierarchy of needs (Kotler & …
… and clarify how a number of shops work to influence their customers” in-store buying behaviour. We would also like to analyze and reflect on how and to what extent these shops use the customer’s senses when trying to influence buying behaviour. Method We have combined a …
An insight on impulse buying behaviour on the Internet
A research on how impulse buying can be stimulated in physical retail stores and see to what extent these stimuli also apply in an online setting. Furthermore, the effects of demographic characteristics on impulse buying behaviour online are taken in consideration.
… a special display, of ecological products, will have an effect on consumer buying behaviour and thereby sales of these products. When talking about sales we refer to the amount of ecological products that are being bought, habitual and unplanned, as a response due to the …
… is to examine the change in consumer behaviour regarding the intention towards buying fruit when the layout of the fruit section has been altered. We want to increase the probability of making impulse purchases by altering the layout. In our study we have combined structured …
Köpbeteende - Generationskohorter - Porslinsindustrin
… empirical study attributes these problems to underlying changes in consumer buying behaviour, whereas current generation theory supports our findings. The younger generation has significantly different preferences compared to older generations, with less focus on quality and …
The purpose of this thesis is to examine the organizational buying behaviour in the purchase of travels abroad. We have conducted a case study of two companies, one medium sized and one larger. Our empirical studies have shown that the companies? buying process is divided into …
En studie om konsumenters attityd till och köpbeslut gällande ekologiskt och etiskt kaffe
… study is to investigate whether there is a correlation between attitude andbuying decisions of consumers regarding certified coffee. The study will examine whether marketsurveys measuring consumer’s attitudes, is a good method for predicting a purchasing decisionsregarding …
en kvalitativ studie för utveckling av ett produktkoncept hos ICA
… The purpose of the study is to assess the Swedish consumers´ behaviour in the buying process of fresh fish. The study also includes evaluating the proposed launch concept. The study is based on consumer behaviour theory from which a number of hypotheses are derived. The …
… of the assortment, their experience of the store environment and their buying behavior. An S-O-R framework is used as an overall basis in order to outline the effects investigated in this paper. Two studies with three sources of data have been collected, which combined achieves …
