2 013 uppsatser · sida 33 av 60
ett medarbetarperspektiv
… dykt upp och alla har förebådat en ny era av effektivare ledning. Employer branding är en av dem och det finns goda skäl som talar för att den har kommit för att stanna. Fler och fler företag börjar inse att anställda, precis som kunder, gör medvetna val av arbetsgivare. Det går …
… även en ammoniaktank. Lokalerna har i flera fall inte samma standard på brandsäkerhet som krävs vid nybyggnation. En grovanalys genomfördes för att få en sammanställning av riskerna. De olika riskerna som framkom i grovanalysen beskrivs sedan mer utförligt i rapporten. Brand och …
En studie om användandet av inkongruenta kändisar
Many companies choose to market their products and brands with help from celebrities. This is not a new phenomenon, though, this strategy is something that we consumers start to get used to and the risk that the consumer unconsciously unselects the message grows. A recently …
En kvantitativ studie i hur varningsetiketter påverkar personer då de är placerade på läskförpackningar och om varningsetiketternas effekt påverkas av varumärket
… to develop the research on warning labels and the effects the strength of the brand might have on the warning label’s effect on more regular food products. To achieve this goal a 2x2 factorial design was used where over 200 respondents filled in four different forms. In these …
En fallstudie av två produktlanseringar från företaget O.Kavli AB
Förändringar i konsumenters smak, tekniska utvecklingar och tryck från konkurrenter leder till att företag inte kan förlita sig på gamla lyckade produkter. En förutsättning för att företag ska lyckas idag är att de ständigt utvecklar nya produkter för marknaden och många företag …
med fokus på marknadsföringsaspekter
… managed to penetrate a competitive market which is still under expansion.These brands are popular and maintain a high standard. Boomerang and Vagabond are twoSwedish companies which not only managed to penetrate the Swedish market, but also aninternational market. These are two …
En studie i hur Uppsala Universitet bygger sitt arbetsgivarvarumärke
… existing workers. Theory: We have worked with Barrow & Mosley's the employer brand mix, this modelexplains 12 important factors that exists within the employer branding process. External reputation, internal communication, the board, values and corporate social responsibility …
En undersökning som fokuserar på de lokala relationerna i en globaliserad värld
… to find out how relationship marketing can contribute to create a high valued brand on a local market. In this case the local news and entertainment site Vibb Kalmar.The thesis was carried out by intervening (qualitative method) individuals on three different levels in the field …
En uppsats om varumärken och fotboll i en föränderlig värld
The purpose of this essay is to analyse and understand how branding can take place in a football organisation. Football clubs have for a long time been seen as non-profit organisations but since money have become a main factor also in football these days the organisations are …
bottle
… container has every possibility to make it on the market. Some of the biggest brands within the soft drink market already use these bottles in countries without any recycling demands like: Coca-Cola, Heineken and Pepsi. The only thing stopping these brands from the Swedish …
… for organic products and designed a packaging concept for a fictional food brand. The project had a special objec¬tive which was to explore ways to use the package as carrier for in¬formation about the enviromental impact of the packaging itself.The process included research …
En fallstudie på Apoteket och Swedbank
… successful. Competitive advantages can be gained through a unified strong brand, standardised products and economies of scale. This normally calls for centralisation. On the contrary is decentralisation, which is said to improve work motivation and local market orientation …
En undersökning av egna och köpta medier
… owned media is more cost efficient. The effects of allowing ads for external brands on the owned medium were also studied. Neither negative nor positive effects were found on the attitude towards the media owner, but the results gave clear positive effects on brand attitude …
Consumers are facing a wide selection of brands trying to get their attention. An increasing amount of corporations are incorporating non-traditional media in their marketing strategies as an attempt to build relationships with their customers. However, along with the new …
Eidetisk och kroppslig perception i Harold Pinters <em>The Dwarfs</em>
… cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups. The aim of this study is to explore the portrayed …
