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… kvar och utvecklas. Denna process sker via talent management da?r employer branding anva?nds som verktyg för att första?rka organisationens företagskultur. Studien a?r utförd hos en av Sveriges mest popula?ra arbetsgivare hos ekonomi och juridikstudenter, och ger en beskrivande …
och dess betydelse vid vårdnad och umgänge
… may be communicative and pictorial similarities and differences in how these brands constructs messages in commercials, and why it may be that the brands choose to use these messages in commercials based on the recipient possible interpretations. The theories used in this study …
… may be communicative and pictorial similarities and differences in how these brands constructs messages in commercials, and why it may be that the brands choose to use these messages in commercials based on the recipient possible interpretations. The theories used in this study …
Nej, projektledare måste fatta beslut!
… kvalitativ fallstudie på Karlstads kommuns projekt om att starta sitt employer branding beskrivit hur employer branding kan bedrivas i projektform. Employer branding handlar om hur företag och offentliga organisationer kan arbeta med sitt varumärke som arbetsgivare gentemot sina …
En kvantitativ studie om PR och reklams relativa effektivitet
When working with market communications it is important that ones brand is noticed and remembered, for which the marketer has many tools at hand. This study compares the communicative effects of PR and paid advertisement on consumers, in response to the underlying purpose to …
An analysis of brands roles within product placement
… meaning within the context of TV series. The meaning is transferred from the brand to the character in a TV series and then further to the viewer. To look at different role functions that are used in dramaturgy and narrative techniques, we will be able to see how the brand will …
En kvalitativ fallstudie av hur företag kan påverka anställdas engagemang
… companies to use in their differentiation process is proposed to be employee branding. Employee branding is developed and put forth by the management with the main task to formulate the brands vision and values, and communicate them to the employees. To promote the employee …
artister som varumärken
The purpose of this thesis was to study the importance of an artist’s personal brand from a record company and artist management perspective. We also aimed to investigate how these companies work to create and maintain an artist’s personal brand. The study conducted was a case …
- en studie av konsumenter 10-14 år och hur de relaterar sig till ett varumärke
Background: The value a consumer connect with a certain brand and its design differ from person to person. This value ought to be investigated. Why does people buy expensive things when there are cheaper alternatives? Is it brand equity and/or the perception of a brand’s value …
… how consumers perceive variety in grocery stores and further how private brands have affected consumers? perceptions of variety in grocery stores.The study focuses on the perceptions and attitudes towards variety and the impact of private brands on perceived variety. Hence, a …
arbetsmiljö, brandskydd, yttre miljö
… & Laboratorier (APL) i Göteborg arbetar med frågor rörande arbetsmiljö, brandskydd och yttre miljö för att därefter genom en nulägesanalys ge förslag på hur arbetet inom dessa verksamhetsområden skulle kunna förbättras och rationaliseras genom samordning. Dessutom ges …
De verkliga effekterna av kreativa mediaval på kort och lång sikt
The media arena is becoming more and more crowded by various brands and different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new …
Fyra värmländska varumärken och deras koppling till regionen
… how four companies in Värmland, Sweden, are working strategically with their brands. This is a qualitative method in which we have used a combination of interviews and literature review in order to investigate the link between brands and the Karlstad region. Even though there is …
en studie om kunders imageuppfattning av svenska möbelproducenter
… long lasting and unique qualities such as customer relations and strong brand names become crucial. Nowadays many furniture producers chose to sell their products through retailers and they therefore miss out on invaluable direct contact with their customers. Consequently, this …
En studie om varumärkeskulten Apple och dess passionerade och lojala konsumenter
… is known for their loyal and passionate followers. This study focuses on the brand communities and brand loyalty that is frequently seen among Apple customers. It focuses on the factors that create an apparent deep-set loyalty and passion towards their computers among Mac-users …
