158 uppsatser · sida 2 av 11
En studie i hur företag använder sig av kända personer i sin marknadsföring
… is considered successful because it brings attention and strengthening to the brand. Because of this, the strategy also branch out to other industries, but the question is if it’s as successful there? There’s also a serious down-side with the strategy and that is that there’s a …
En studie om varumärkesutvidgning från tjänst till vara
Subject: This paper is about Brand Extension and if the process differs when a company extends its brand from a service to a product in comparison to an extension from a product to a product. As an example we have analyzed the mobile phone business and the mobile phone operators …
… the factors of success, setbacks, and underlying causes that can occur in a brand extension. Methodology: Our study is mainly based on a qualitative method. The empirical part is based on qualitative interviews with the companies King Salming AB, Salming Indoor Sports, Peak …
varumärkesparodiers effekter på det avsändande varumärket
… marketplace. Recently, a new approach to attract attention has been observed - brands communicating their products by making fun of other brands. This way of parodying a competitor, or even an unrelated brand, is a risky but potentially effective way to increase attention. Brand …
… manufacturers are facing a crisis with increased pressure to strengthen their brands. To prevent declining results many automakers have chosen to extend its brand to other industries i.e. various forms of brand extensions. Automotive manufacturers have developed an international …
En explorativ studie om processen att föra?ndra ett företags grafiska profil
The strategy when you change the visual part of the brand identity is often referred to as Corporate rebranding and is seen as a good way to show that a company has undergone a change. Despite high risks and high costs, this strategy has become more common and there are …
The retailing industry has an extremely high density of brands. In order to differentiate its offer, both retailers and suppliers, are constantly forced to come up with new ways to launch their products. A collaborative strategy between two brands is called co-branding, which …
PURPOSE: To investigate to what extent product brand positioning models can be used to analyze corporate brand positioning; METHODOLOGY: The phenomenon is observed from a positivist epistemological position within a primarily inductive research design. The research strategy is …
… fashion industry is highly competitive and it is important for smaller fashionbrands in the phase of growth to have a strong brand and image in order to better distinguishthe brand and the products from the mainstream. In a smaller fashion company, issuesregarding the brand …
En Fallstudie på Iran
… prerequisites for companies and corporations aiming at marketing global brands in a restricted market. Method: The investigation strategy used for this essay was to perform a case study on the Islamic Republic of Iran. Both primary data ? such as a survey, interviews and …
En fallstudie på BK Forward & KIF Örebro
… on marketing and market shares has increased. To be able to create a strong brand clubs have to put a lot of work into marketing, not only of their own brand, but of their sponsors and partners as well. Purpose The purpose of this study is to (in step 1) analyze how two smaller …
The purpose of this thesis was to illuminate how companies work with their brand identity and particularly how it is applied in their positioning. The empirical data has been collected through interviews with two companies in Sweden working with brand identity as a stated …
A Managerial Perspective on Strong B2B Brands
Kevin Roberts has extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the …
-personliga varumärken som ansökningsstrategi-
… employment process. The strategy explored in this thesis is called personal branding. We believe that by building a strong personal brand you can increase the possibilities to influence the decisions of those responsible for recruitments in our society. The question we ask …
… is to carefully plan a sustainable strategy that is right for their particular brand. Other aspects to keep in mind are to always pursue the most current avenues or advertising, to avoid radio advertising in the form of commercial breaks, and to instead focus more on talking …
