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<em>En fallstudie av Absolut Vodkas visuella kommunikation</em> <em>med avseende på målgruppspositionering.</em><em></em>
… and how it’s positioned towards different market segments. Absolut Vodka is a brand that reaches a vast range of consumers through a single consistent marketing strategy. The hypothesis was that one can reach many different market segments with the marketing of a product by …
the case of social media in the Swedish food industry
… are not likely to succeed, instead, see the consumer as a co-creator of the brand meaning. Swedish actors in the meat and poultry industry are likely to gain by evaluating their social media channels and develop a strategy for how they should be managed. Furthermore they should …
Vilka faktorer påverkar brottets svårighetsgrad?
… the library to remain recognizable as a public library to avoid damaging the brand name. The new facilities of the public library of Gothenburg do well to correspond to the ideas and visions expressed in the library plan. Generous opening hours and accessible facilities seem to …
En fallstudie av Göteborgs nya stadsbibliotek
… the library to remain recognizable as a public library to avoid damaging the brand name. The new facilities of the public library of Gothenburg do well to correspond to the ideas and visions expressed in the library plan. Generous opening hours and accessible facilities seem to …
En universell lösning
… developing and improving the already existing product rather than developing a brand new one. The project has resulted in a compact crane support frame that fits eight different chassis and is 22 kg lighter than its predecessor. The assembly time has been approximated to 60 % of …
Klargörande om registrerat varumärke
… companies that the trademark can be protected from possible infringements. Originally the symbol comes from American trademark law and in the USA there are certain regulations on how to use the symbol, regulations that we don’t have in Sweden or Europe.However, trademark …
Nostalgia in advertising, communication effects, relationships and critical periods for establishing emotional bonds to collective events
… that should be important to take into consideration, namely how well the brand and the event in the ad are perceived to fit the advertising context. Also, as expected, attitude towards the ad proved to have a mediating effect on the relationship between nostalgia and …
