67 uppsatser · sida 4 av 5
… growers were asked questions concerning supply chains, product development, brand strategy and competition in the vegetable industry today but also in the future. The interviews were recorded and then written down. To describe the competition on the Scanian vegetable market …
Klargörande om registrerat varumärke
… companies that the trademark can be protected from possible infringements. Originally the symbol comes from American trademark law and in the USA there are certain regulations on how to use the symbol, regulations that we don’t have in Sweden or Europe. However, trademark …
Nostalgia in advertising, communication effects, relationships and critical periods for establishing emotional bonds to collective events
… that should be important to take into consideration, namely how well the brand and the event in the ad are perceived to fit the advertising context. Also, as expected, attitude towards the ad proved to have a mediating effect on the relationship between nostalgia and …
… fluctuations of fashion, as well as social studies on cultural capital, and brand building. The study is made in a qualitative manner where the empirics consist of interviews with 13 respondents that have different positions in, and experience from the fashion industry …
… wayof describing French in visual communication. Themethod used is inspired by brand identity work. Theaim has been to combine a clear strategic structurewith an artistic way of working. Six French-speakersof different origin were interviewed about theirrelation to the French …
… greater account of the place marketing, and to see the physical location as a brand. An early step in this process is to make the image measurements of the place, in order to develop better marketing strategies. A method often used in tourism research for this type of …
En studie om ma?tning av destinationsimage ur inva?nares perspektiv
… greater account of the place marketing, and to see the physical location as a brand. An early step in this process is to make the image measurements of the place, in order to develop better marketing strategies. A method often used in tourism research for this type of …
<em>En studie i hur reklamfilmerna från ICA är konstruerade för att locka kunderna till konsumtion</em>
… by producing the entertaining commercials, they manage to strengthen their brand. This is assumed to lead to increased loyalty and confidence among consumers which makes the consumers visit ICA more often.
… about the total harvested volume at a given coordinate. Many of the brands also had the option to add a function in the program to ”auto-rotate” the map to be able to display the path of the machine in a convenient way. There seems to be an intention to make it possible to …
… pages to better create relationships to their customers, add value to their brands and enhance their sales numbers.Today’s companies are fronting a new marketing challenge. In a few years the online commerce has exploded and with it the companies? strategies to market themselves …
… To maintain high ecological validity throughout the experiment actual brands were used as distracters. The result of the experiment reflected both the recognition and the cheeriness effects of the participating brands. Unlike our original hypothesis the recognition did not seem …
… purpose of this study has been to analyze the relationship between commercial brands and a subculture, with a focus on a number of elements of success. These elements could be in the nature of sale stats as well as that of influence within the subculture. All of this within the …
… fram profilreklam som syftar till att stärka ett företags image som varumärke. Originalitet: Många forskare har undersökt företags identitet och image samtidigt som många har undersökt profilreklam i olika aspekter men få studier har kombinerat dessa två och sett vilken …
En studie av två kulturverksamheter i Värmland
… organic food has increased, it is because many stores have their own organic brands and they can push prices down. The internet has become a great help in our daily lives, we do most our business via the Internet. But now we are not just paying our bills through the Internet …
En fallstudie av ett ekologiskt livmedelsföretag, som finns på nätet
… organic food has increased, it is because many stores have their own organic brands and they can push prices down. The internet has become a great help in our daily lives, we do most our business via the Internet. But now we are not just paying our bills through the Internet …
