Uppsatser om advertising value

77 uppsatser · sida 6 av 6

Interaktionens betydelse mellan varuma?rken och konsumenter

En instrumentell fallstudie av varuma?rket Head and Shoulders och dess reklamfilm

Kandidatuppsats · Karlstads universitet

… The associations of a product’s brand are what contributes to the added value that, according to this study, is what distinguishes a brand’s power. In order to create a powerful brand and such positive associations amongst its consumers, this study demonstrates the importance of …

Att utmärka sig bland konkurrenter vid ett lågt produktengagemang

En fallstudie av mejeriföretaget Valio

Kandidatuppsats · Södertörns högskola

… manager at Valio Sweden, and also project manager and art director from their advertising agency. The qualitative data obtained has been compared to predications given by theory. The result shows that in order to increase interest and loyalty and to differentiate yourself from …