77 uppsatser · sida 2 av 6
En analys av jingel, bekant och obekant musik
This essay examines the communication value of music in television advertising. It studies different forms of music and whether these forms contribute positively or negatively to how television advertising is perceived and remembered. The forms are jingle, familiar song and …
… explores the different effects on attitude and behaviour three frequently used advertising techniques have. The techniques compared are social influence and egoistic and altruistic benefit-appeals. The results showed that ads featuring social influence had statistically …
en uppsats om den nya reklamen, reklamundvikandet och de trender som påverkar reklambranschen
… their messages. The aim is also to shine light on the different trends within advertising today and also to discuss the Tivo-effect ie. that consumers are doing whatever possible to avoid advertisements. Material/ Method: I have used a qualitative research method where I have …
En studie om kundtidningars värde för varumärkesinnehavare
… as an editorial magazine then it might furthermore be a combination of advertising and pr. A second aim of the study was to investigate if the consumer magazine can be seen as a successful combination of advertising and pr and it was examined how the consumer magazine is …
Using stimuli with identical information in both PR and advertising, this study seeks to explain how content class together with the level of involvement affects the communication effects of marketing messages. There is currently no established way of measuring the value of PR …
En samtalsanalytisk studie i journalisters användande av det indefinita pronomenet <em>man</em> i partiledarintervjuer.
This essay examines the communication value of music in television advertising. It studies different forms of music and whether these forms contribute positively or negatively to how television advertising is perceived and remembered. The forms are jingle, familiar song and …
A potent mix or recipe for disaster? A case study of the music industry
… their chance for survival. A recipe of strategies that include taxation, advertising, brand leveraging, new pricing structure, strategic partnering, the development of secure formats and in the long term a divestiture, where the ”big five” of the music industry concentrate on …
En kritisk granskning av SOS Barnbyars reklamkampanjer
… Our purpose is divided into two questions: Are there colonial values in the advertising campaigns? Which language- and image strategies are used by SOS Children’s Villages to put across their messages? Our material consists of 10 selected video clips, and four printed ads that …
… the term. Semistructured deep interviews have been conducted with a number of advertising agencies in order to get an opinion of how the term is complied within the everyday activity. The empirical survey performed has shown that the Advertising agencies claims to be self …
En kvalitativ undersökning av musiken som betydelsebärande teckensystem
… music song (Heartbeats by Jose Gonzalez) as a sign system in television advertising. The study was conducted through qualitative questionnaires in connection to an audio-visual method of analysis called Masking. The method facilitates the analysis of isolated parts in the …
… fashion brands communicatetheir national identity through analyzing their advertising. The brands examined in the studyare the French brand Chanel and the British brand Burberry. To be able to answer the researchquestion, the brands? advertising campaigns were analyzed to see …
Kommunikationsbyråerna intar nyckelpositioner i dagens marknadsekonomi där det läggs en stor tilltro i den enskilda individens rationella förmågor. Reklamen bemöts med mycket kritik men anses ändå vara ett kommunikationsmedium som kan säkerställa att de utbyten som sker på …
As revenues from newspaper advertising plummet and their readers loyalty erode, the need to understand newspapers' changing environment and the actors involved in this change is growing in importance. Evidence is the entire industry is entering into a restructuring phase and …
… conclusion that the users feels that it is important with information in all advertising. It is also important for the users to create a value around the product. The users do not have the time to figure out the message behind advertising, the want simple and massive information …
… conclusion that the users feels that it is important with information in all advertising. It is also important for the users to create a value around the product. The users do not have the time to figure out the message behind advertising, the want simple and massive information …
