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A study of Ikea and Ilva in Sweden and Denmark
Purpose: The aim of this study is to inquire into the congruency of store image perceptions, projected by Ikea and Ilva, and how Danish and Swedish consumers perceive the aforementioned stores? images in their respective domestic market. Also, the aim sets out to evaluate the …
Store windows, as many earlier research studies indicate, is an important factor of the store atmosphere to attract customers into the store. In this study we have narrowed it down and chosen to focus on how different contexts of the store windows will effect customers' …
This research examines the effects of creative store window displays of fashion brands in enhancing recall, attitudes, intentions and brand associations. A comparison has been made between high-end and low-end brands, creative versus non creative store window displays to …
… the background music and the brand image on the customer behaviour in retail store. The essay's hypotheses are built after the famous S-O-R-model that unveils if congruence background music affects the customers' emotions, brand image and response. The aim of the study is mainly …
an Empirical Comparison of IKEA’s
It has been found that customers in the home market perceive the retailer’s store image more positively than customers in the host market, even though this study has found that the retailer’s store image is generally perceived very positively by customers in both examined …
… retailers combine adaptation and standardization with symbolic attributes of store atmospherics under different cultural background, and find out possible reasons. The study used McDonald’s in a case format to study in-store atmospheres. Further, the research has an …
-En kvantitativ studie om ambienta dofters inverkan på kunders beteende i en klädbutik.
… that show how ambient scents influence customer behavior in a Swedish clothing store. Purpose: Examine and analyze which of the ambient scent vanilla and white orchid that suite and can provide a signature fragrance to the clothing store Kompaniet in Kalmar. The purpose of this …
… has become increasingly important for the shopping experience. Thevarious in-store factors that affect and influence the customer are described as atmospherics.The atmospherics should be designed and adopted so as to best stimulate the customerthrough its five senses, sight …
… variables relating to assortment perceptions, customer satisfaction and store choice. The study was carried out as an experiment with 127 participants. The results show that most people will not notice a decrease in assortment size, even though we removed up to half of the …
Warning-labels as a mean of communicating social responsibility in the store. Previous studies have shown conflicting results regarding the effectiveness of warnings-labels as a way of communicating health hazards to customers and making them more conscious about the risks and …
En kvalitativ studie av konsumenters uppfattningar av åtta svenska modeföretag
… The questioned states that they get their opinions from merchandise, stores, store employees and different kinds of advertising. The respondents situation as students had an effect on their opinions, primarily because of their economical situation. They also had a larger opinion …
En kvalitativ studie om de svenska dagligvaruhandelskedjornas förmedling av egna märkesvarors image
… head offices will communicate through private labels is perceived among the store employees. The study intends to provide an expanded view among the grocery chains' work on internal communications regarding the image of private labels. The research method is qualitative …
eller påverkan av icke-musikaliska ljud inom detaljhandeln
… can influence the customer's decision process and attitude in and to a grocery store. The authors started out with theories on associative networks and automatic processing. A latin-square designed experiment was conducted in three ICA Maxi-stores during three weekends, when …
En studie om traditionella klädföretags it-strategier
… to pay for. This experience is something that cannot be created in an e-store. That is why one should refrain from supplementing with an online store if the corporate strategy is to position the brand as exclusive. If the brand is of low-cost nature the respondents tended to be …
… descriptions, handbooks for students and records from the basic education stored in the archive of the University College. The material was of 1993 to 2002. I found some resemblance between the images of the participants and the stereotypes. The most common image was the one of …
