49 uppsatser · sida 1 av 4
Information technology development has in recent decades had a major impact on retailing.Discount supermarket chains began to offer customers the possibility to shop without therequirement to do this over the counter, instead the customer could help themselves buyingthe products …
Fallstudie av Ica Supermarket Torgkassen
… companies can acquire knowledge about- and satisfy the needs of customers. In retailing, the ranges of products are standardized and staffing numbers are scarce. How do companies in retailing deal with adaptation towards their customers given the small staffing numbers? The …
The Case of a European Retailer in China and the U.S.
Title: Culture’s Affect on the Determinants of Customer Satisfaction in Retailing: The Case of a European Retailer in the U.S. and China Date of the Seminar: 29th of May 2007 Course: BUS 809 Master thesis in International Marketing Authors: Lisa Bustamante Chesley Norman …
en samhällsekonomisk analys av behov och möjlighet till politisk styrning och planering
… retail establishments are part of the dramatic structural changes in the retailing of food and groceries. There are however strong indications suggesting these establishments result in negative externalities concerning areas such as pollution and urban environment. The purpose …
… quantitative case study is to examine possible risks and possibilities that a retailing company face when communicating through Facebook. Data has been collected through in-depth interviews with company representatives combined with a quantitative study of the company's Facebook …
… purpose of this study is to provide a longitudinal examination, within grocery retailing, of four marketing tools and their impact on enhancing customer loyalty. The study examines whether the relationship between the four marketing tools and customer satisfaction has a positive …
Retailing in western Värmland- a condition in change
Syftet med vår uppsats är att undersöka några effekter på en definierad region kring Charlottenbergs Shoppingcenter som öppnade hösten 2006. De effekter vi valt att studera är effekten på flödet av människor och kapital. Vårt antagande är att ett köpcentrum påverkar en region …
… is no co-operation between municipalities in Södertörn concerning out-of-town retailing. The aim is also to connect sustainable city development with the problems of out-of-town retails as well as the municipalities commercial policy. The study uses a hermeneutic approach and a …
en fallstudie av två företag inom dagligvaruhandeln
… to examine the corporate social responsibility for consumer health in food retailing, in which ways the companies promote healthy eating; in what extent they do it and also the motives for companies for corporate responsibility. The empirical study is limited to the market …
The purpose of the study is to examine how retailing trough brand owned outlet stores effectsthe fashion brand. The problem that the essay is aimed to solve is how the fashion brand isinfluenced by selling through outlets and what opportunities and risks it has on the brand …
… relationship with the customer as an individual. Within the fashion industry's retailing business, this approach is shown in the terms of customer clubs, newsletters and personal interaction in the stores. While more and more companies spends time and money in …
En studie om Julas beslut att avveckla sin elektroniska försäljningskanal
Studien uppmärksammar det svenska företaget Jula, som vid en tidpunkt då tillväxt råder på den elektroniska marknaden, väljer att lägga ner den elektroniska försäljningskanalen, för att istället satsa på den fysiska försäljningskanalen. Forskare har de senaste decennierna …
… of theories regarding online marketing, consumer behavior and multi-channel retailing.The findings made in the thesis show that blogs are a strong marketing channel because of the great trust consumers feel towards bloggers and since blogs also help consumers to abbreviate the …
… process information is not often seen in the in-store environment of grocery retailing. Here, interactive media is an unestablished field where empirical studies are invisible within the academic world. The lack of knowledge in which effect interactive digital signage has is one …
En kvalitativ studie om konsumenternas beteende vid konsumtion pa? Internet.
… behavior, online appereal shopping, social media, decision making, online retailing, website design, customer satisfaction, webshopping, perceived risk, convinience, price, online consumption behavior. Background: Buying decision process is a model that marketers use to get a …
