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… applications, or apps, are an increasingly important part of omnichannel retailing. While the adoption and usage of apps for communicating with consumers has grown exponentially over the past few years, there is little academic research in this area. The primary purpose of this …
… COOP Sweden has begun to use concave store shelves. Although the food retailing industry is one of the most studied, no research has been conducted on the concave store shelves. The objective of this study is to describe how these shelves effect the customer perception of the …
en kvalitativ studie för utveckling av ett produktkoncept hos ICA
Health and convenience trends dominate the food industry and retailing business of today. The health consciousness is spreading while appealing product attributes concerning taste and packaging also are increasingly important. At the same time, the competition is growing fierce …
en jämförande studie mellan sport- och bygghandeln
… because of both its similarities and differences with do-it your-self-retailing. The interviews were semi-structured and were recorded, transcribed and processed according to qualitative methodology. The findings were analyzed using consumer behavior and branding theories …
