35 uppsatser · sida 1 av 3
… was started. Interviews were made with first and second level wholesalers, retailers and producer organisations. In order to create a picture as comprehensive as possible, interviews were chosen with the main actors on the market. The first level wholesalers are the ones that …
… incorrect usage by the proprietor of the trademark himself, incorrect usage by retailers or others commercially connected with the product or when it exists a need for a generic term. To prevent degeneration the proprietor of the trademark needs to take an active part in …
en studie om detaljhandelns försäljningskoncept och detaljhandelns kunder
The society has strongly developed and changed the condition of the trades. The retail trade is no exception; it has changed and developed in the same pace as society. The retail trade is a very broad and extensive trade as all people come in contact with frequently. In the past …
… has been accomplished with the help of observations and personal interviews. Retail studies have been carried out with the help of a standardized and categorized schedule, where all interesting types of behavior and impressions have been registered. The retail studies have been …
… the recommendations are also meant to guide other participants in Linköping’s retail trade. In doing so, we will be investigating the aptness in using event marketing and, if we find it suitable, in what ways it should be used. The results from this investigation will be …
The purpose of this essay is to examine how four Swedish retail companies describe their information management in connection to ethical trade. My purpose is also to examine how this information management relates to organizational learning. My questions at issue are ? ?Which …
en jämförande studie mellan sport- och bygghandeln
… and molding manufacturers, so they can establish a clearer brand image in DIY retail outlets. By comparing the approach of sports- and DIY stores to brand and product placement, this study aims to bring new knowledge to the DIY branch for improved consumer and product handling …
I retailbranschen krävs ett fokus på detaljer, och med snabba förändringar som en dominerande faktor, behöver dessa detaljer ständigt kvalitetsförbättras. I den allt hårdnande konkurrensen behövs ledare och medarbetare som ständigt tänker på organisationens behov. Problemet för …
en kvantitativ undersökning ur ett studentperspektiv
… Marketing mix, trademark's value. We have also done a description of the retail trade, students and Fairtrade. Conclusion: The conclusion that the study gave us was that students for a certain degree consider that the product labelling was value creating. They also considerate …
Etableringsmöjligheter av etnisk kosmetik på den svenska marknaden
… Creativity on masters? degree. The purpose was to verify whether the Swedish retail trade within the beauty care business was ready for an in-troduction of colour cosmetics. Through the qualitative research grounded theory, I made several phone interviews with independence …
… in the sporting goods industry, is seen as a good supplier on the basis of theretailer's point of view. Then we want, from different sized companies, analyze and study howthey work with the key properties in creating a good customer relationship and hencecustomer satisfaction …
… how activities in atmospherics have affected consumers in the ordinary retail environment.In this essay we have investigated how these previous findings could be applied to secondhand stores, which differ from the retail sector, especially when it comes to the product …
assessment of environmental educational efforts on short term
… Top managers have voted CSR as main concern, in particular within the retail sector. Retails have close and frequent contact with their customers, which could make the stores vulnerable to poor customers? relations. By planning on how to present the stores products could be one …
Hur centrum, Kupolen och Norra Backa kan bindas samman för att tillsammans vinna köpkraften
… important factors for an attractive market town, Town Centre Management, Urban Retail Product.Conclusion: We found how IKEA's establishment at Norra Backa may affect Kupolen and the center of Borlänge then we gave suggestions on how these trade areas can be connected.
… system created by the organisation EUREP which represents the leading European retail traders. The purpose of this thesis is to identify and list the five most important factors for purchase of vegetables and fruit in wholesale trade. The result, the most determining factors …
