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The purpose with this research is to examine how the green marketing in retail trade can be developed in order to promote the eco-labeled products closer to the consumer. The method for the survey includes interviews with managers of a few retailers and their customers in the …
… The background to this work argued that there is not much research on how retailers reasons when buying convenience products, or also called as impulse items. It is usually the sale of goods such as several of the informants believe is critical to their business existence …
En kvalitativ undersökning i hur sociala medier påverkar tillitsskapandet i samband med mobil handel
… mobile devices. This relatively new approach to online shopping requires that retailers adjust to new strategies related to trust issues. The purpose of this study is to examine how social networks affect the establishment of trust between retailers and customers in mobile …
Kalmars samarbeten och konkurrenser i strävan efter expansion genom handel
… by cooperation, other times by competition. Kalmar municipality’s retail strategy aims and encourages the shopping areas to collaborate. When seeing Kalmar on a smaller scale, this is surely the case: the shopping areas are seemingly united, with common image production and …
the case of certified palm oil
… have to regulate their own business but smaller national food producers and retailers are not capable to address ethical sourcing of palm oil by themselves. Collaborative initiatives within the industry and even outside the industry involving external stakeholders i.e …
