176 uppsatser · sida 1 av 12
en studie på fyra utvalda former av Internetmarknadsföring
… as a channel of communication to reach the consumers. The most recent type of marketing is web marketing. The fact that web marketing is constantly changing raise the question of how effective different types of web marketing are. The purpose of this study is to investigate four …
… and has become a natural part of the everyday life. For companies this means a marketing channel too important to ignore. By communicating with the target group via social networks, blogs and micro blogs the company is able to offer an added value and to build relationships …
… Inriktning är mot interaktion, relationer och nätverk. Event marketing, social media samt butikskommunikation används som marknadsföringsverktyg i rapporten.Inom outdoorbranschen ses ett genomgående mönster att företagen arbetar likartat och lägger ner mycket tid vid lanseringar …
Möjliga kombinatoriska effekter inom bilindustrin
… are being replaced by new, electronic, ones (Johnson, 2003). Segmented marketing is gaining popularity, as the mass-marketing model is becoming more or less obsolete (Kotler et al. 2001). At the same time, the consumers? attention span is more divided than ever (Neff, 2004) …
… important for the economy and a large part of the field is mountain tourism. Marketing a place is called destination marketing, which has become a huge phenomenon and an important part of efforts for promotion in the tourism industry. The entrepreneurs in the tourism industry …
… Inriktning är mot interaktion, relationer och nätverk. Event marketing, social media samt butikskommunikation används som marknadsföringsverktyg i rapporten.Inom outdoorbranschen ses ett genomgående mönster att företagen arbetar likartat och lägger ner mycket tid vid lanseringar …
… Inriktning är mot interaktion, relationer och nätverk. Event marketing, social media samt butikskommunikation används som marknadsföringsverktyg i rapporten.Inom outdoorbranschen ses ett genomgående mönster att företagen arbetar likartat och lägger ner mycket tid vid lanseringar …
… Inriktning är mot interaktion, relationer och nätverk. Event marketing, social media samt butikskommunikation används som marknadsföringsverktyg i rapporten.Inom outdoorbranschen ses ett genomgående mönster att företagen arbetar likartat och lägger ner mycket tid vid lanseringar …
En studie som presenterar alternativa marknadsföringsåtgärder
Background: The use of digital marketing channels during the last years has increased significantly, especially the use of marketing on the Internet. Hence the communication chart of marketing has been redrawn. The technological development has had a major impact on the …
En kvalitativ intervju-studie om gymnasieelevers uppfattningar om betyg och bedömning i idrott och hälsa
abstract buzz marketing, the phenomena Have you ever thought about why the small French pastries called macarons suddenly became so extremely popular? Soon they were seen everywhere in the media, on every celebrity party and shortly after of course on every Swedish person’s cake …
Med individen som insats
abstract buzz marketing, the phenomena Have you ever thought about why the small French pastries called macarons suddenly became so extremely popular? Soon they were seen everywhere in the media, on every celebrity party and shortly after of course on every Swedish person’s cake …
… brands and enhance their sales numbers.Today’s companies are fronting a new marketing challenge. In a few years the online commerce has exploded and with it the companies? strategies to market themselves virtually. Since the beginning of the early 21st century a new channel has …
som kompletterande kommunikationskanal till Event Marketing
… is to examine how the Internet functions as a communication channel to Event Marketing. We have investigated what makes the Internet unique as a communication channel for events and how Internet has been used for event marketing. We have mapped fundamental theories within …
en fallstudie om svenska universitets och högskolors marknadskommunikation
… to create a deeper understanding of how Swedish universities work with their marketing communication aimed at potential domestic students. The study focuses on how universities design and select channels for the marketing communication. A case study was conducted where four …
En studie ur ett tidsrelaterat perspektiv
… is something that surrounds us in our everyday life. The two terms marketing and advertising are closely linked together and often considered as the same thing, although they are not. To be able to analyse the term advertisement it is crucial to separate it from the term …
