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En fallstudie av Broby bibliotek
The purpose of this master thesis is to use marketing theory on the library’s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian …
… to a new trend. From the issue we have examined, described and analyzed the marketing strategy of a chainstore and a privately owned shop. The selected stores were Brothers & Sisters in Borås City and Centrum Manufaktur in Alingsås. The focus was on comparison of marketing …
en studie hos Skara Näringslivsoffensiv
… channels is Skara Näringslivsoffensiv planning to use? 3. How can the marketing communication between Skara Näringslivsoffensiv and its target group become more effective? The conclusion shows that there are considerable differences in mind opinion between Skara …
en fallstudie av tre företag i stockholmsregionen
This study is on how small companies can use the Internet as a part of their marketing strategy to gain a leverage on their competitors with small means to survive and expand in the global market. Many Swedish small companies still don’t have a sufficient knowledge on how to use …
Our essay treats the use of the annual report when it comes to marketing. Today there are many different ways for companies to reach out with their different messages; the thing that caught our interest was if the annual report is such a way. The annual report is an external …
… market have come to influence the company in greater extent where Internet marketing has become increasingly important. The increased use of smartphones has contributed to that more and more people are constantly connected, which in turn has opened up new ways for companies to …
- från ett leverantörsperspektiv
… lokaler, lokal marknadsföring samt säljutbildning som lyfts fram. Sökord: Marketing Channels, Distribution Channels, Sales Channels, Independent Dealers, Independent Retailers, Marketing Mix, Relationship Marketing.
En enkätundersökning om vilka marknadskommunikationer konsumenter föredrar
Problem definition: By what marketing communications do consumers want companies in the jewelry industry to communicate its potential CSR activities? Purpose: The purpose of this study is to investigate in what kinds of marketing communications consumers want the jewelry …
… havechosen to enter them. The decisions concerning internationalization and marketing havedetermined the success of the companies on the new market. Therefore, several elementsbecome important: the motives behind the new market entry, the local marketcharacteristics and the …
Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social …
En utvärdering av klusterkampanjen "Den digitalt nyfikne" på ett folkbibliotek
… of the campaign [The digitally curious] that is part of the regional marketing campaign Futurum.kom. Its purpose was to strengthen the library's role in society. The campaign includes Regionbibliotek Kalmar, Länsbibliotek Sydost and also 25 public libraries in Kronoberg, Kalmar …
<em> En kvalitativ studie om villkoren för marknadskommunikation i sociala medier </em>
… study aims to investigate the conditions that prevail when companies put their marketing in social media with the purpose of creating a perception of the risks and opportunities it brings to businesses and ultimately how it may affect the corporate image and identity. Theories …
En studie om Generation Y:s mottaglighet i sociala mediekanaler
By reading earlier research on Generation Y, content marketing and on social media during the working process the problem has gradually changed, in accordance with an abductive research approach. The study focus has developed from examine marketing methods on marketing towards …
en studie baserad på Turismbranschens brukande av Social Media
… evaluate how the tourism industry utilizes social media in communication and marketing and to present the effects that come from working with media channels. Companies can no longer ignore the fact that consumers discuss them and their range of products and services through …
En studie om skillnaden mellan teori och praktik
… Business Administration Keywords: communication, internal communication, channels, communication models, communication theory, information, organization Purpose The idea of this study was to describe how ABB Sweden’s internal communication and information appeared in Västerås …
