69 uppsatser · sida 1 av 5
Background: It has been a common perception in the media in recent years that external shopping malls extinguish the trade in Swedish downtown areas. Factors that promote external shopping malls are that customers become more and more indolent and more people buy cars. Despite …
En fallsstudie om Scanias marknadsföringsstrategier i Sydamerika och Asien
… choose to combine these two approaches. Furthermore, we have concluded that external factors have a major impact of the choice of marketing strategy. We may also find that marketing in Argentina and Brazil has been more profitable. The profitability in Singapore has been …
… to meet their expectations. The companies make promises to customers through external marketing, internal marketing needs to ensure that personnel have the tools required to deliver what is promised. Competition is increasing and hence the customer requirements have to be met …
The purpose of my study is to question the model service marketing triangle and propose an alternative ways of looking at service marketing. The study is based on a deep, qualitative research. In the research of the material an abductive approach has been used. The primary …
En kvantitativ studie som testar hur ansträngningsgrad påverkar uppkomsten av kommunikationseffekter
… the in-store promotion related event and the party event, which is held in an external venue. By means of a stylized scenario experiment where the degree of effort is manipulated, we can draw a number of crucial conclusions to the benefit of practitioners and theorists within …
en utvärdering av marknadsföringskampanjen "Småbarnsföräldern" på ett folkbibliotek
… the staff experience the marketing campaign "Småbarnsföräldern"” ” What is the external result ” how did the target group, the parents of young children, experience the marketing campaign "Småbarnsföräldern"? The method is based on a case study of a single library with a series …
En fallstudie på Flow Systems AB
… marketing in connection with a process of change and how this reflects the external marketing in relation to customers. The method that has been used is qualitative in the form of depth interviews carried out with management, employees and customers. This type of data was chosen …
… the 25 public libraries within the southeast region. The project intends to externally build the brands of the public libraries in Blekinge, Kalmar and Kronobergs län. This thesis is a study and evaluation of the implementation and results of Futurum.kom’s first campaign "Låna …
Inom den Svenska Sjukvården
… and that the organizations internal conditions are as important as the external ones. Communication appears to be a key factor for an organization that has applied internal marketing. For enabling the most optimal position, the organization requires a consistency between the …
… defined as storytelling in organizations or businesses, in both internal and external context. The company analyzes its own identity in order to find core values and build the story around them. There are various criteria narrators should be taken into account when a story is …
<em>-en studie om intern storytelling</em>
… the use of internal Storytelling in an organizations also could have effects externally, as the internal marketing often aims to create effects externally.
En undersökning i den absurda teaterns stilistik
… the 25 public libraries within the southeast region. The project intends to externally build the brands of the public libraries in Blekinge, Kalmar and Kronobergs län. This thesis is a study and evaluation of the implementation and results of Futurum.kom’s first campaign "Låna …
AB Enaforsholm
… The premise is that the story of Bergsten and his life could be used in the external marketing to create a concept that creates greater value and attracts customers. The story tells of how Bergsten became a suc-cessful businessman but only found happiness when he, due to poor …
den röda tråden : En studie av Karlstads Stadsnäts visuella kommunikation
… in the form of a pair of speech bubbles fit into the organization's holistic external communication and branding. The study examines whether Karlstad City Fiber Network image of the organization and the speech bubbles match the stakeholders view and how the visual elements are …
Kartläggning och utvärdering av Talang 2010´s externa kommunikation
… shown in the two cities. With a focus on how the sender was working with the external communication in the two cities, the heart of the research was studying Talang 2010?s communication strategy in these two contexts. The research was made with surveys during two audition days …
