Uppsatser om external marketing

69 uppsatser · sida 2 av 5

Utvärdering av övervakningssystem för att upptäcka skogsbränder

En kostnadsnyttoanalys för Sveriges län

Magisteruppsats

… and that the organizations internal conditions are as important as the external ones. Communication appears to be a key factor for an organization that has applied internal marketing. For enabling the most optimal position, the organization requires a consistency between the …

En studie om användandet av årsredovisningen i samband med marknadsföring

Kandidatuppsats · Karlstads universitet

… our interest was if the annual report is such a way. The annual report is an external accounting report which task is to give information to interested parties of companies. The annual report can be used to examine if the company has followed and achieved their goals. In other …

Den Digitala teknikens påverkan på resebranschen och dess marknadsföring

Kandidatuppsats · Linnéuniversitetet

… have relevant knowledge in the subject area. The research also includes two external interviewees? perspectives, which have characterized the empirical study with a broader perspective on the digital technologies and the travel industry. The most important conclusions we can …

Annons

Ungdomars syn på kvalitet vid inköp av kläder

C-uppsats · Umeå universitet

… most money on clothing. When choosing clothes, the so called internal and external signals could affect the perceived quality of the teenagers. The external signals are for example price, brand and place of purchase while the internal signals are the physical composition of the …

Eftermarknadens möjligheter

En studie av Swecon AB:s tjänsteutbud

Magisteruppsats · Högskolan i Jönköping

… Not until a clear and correct internal marketing has been implemented an external marketing can be successful. The motivation of the salespeople is best done by changing the rewarding system for machines and contracts and by making clear routines for communication, offerings and …

Konkurrens för mindre revisionsbyråer

En kvalitativ studie av möjliga konkurrensstrategier och hur kommande förändringar påverkar konkurrensen på revisionsmarknaden

Examensarbete, avancerad nivå · Umeå universitet

… the audit firms but it is difficult to say how the market will change because external stakeholders hasn’t yet decided how to react. Keywords: Competition, price, differentiation, cost leadership, relationship marketing, mandatory audit

Varför sociala medier?

En undersökning av folkbibliotekens arbete med extern marknadsföring.

Kandidatuppsats · Linnéuniversitetet

In our thesis we investigate how public libraries are working with external marketing via social media. The study aims to found out what the reasons are and how public libraries are using social media to market themselves. Furthermore, how they evaluate the success of these …

Att uppnå varumärkesframgång genom dagens designtrender

Kandidatuppsats · Högskolan i Jönköping

… costs, operating costs, reliability, environmental impact and the influence of external and internal actors, come into play and to which degree they impact the investment decision-making process. The results show that primarily low operating cost in the form of low energy …

Energismart modulhus med takintegrerade solceller

Högskoleuppsats

… costs, operating costs, reliability, environmental impact and the influence of external and internal actors, come into play and to which degree they impact the investment decision-making process. The results show that primarily low operating cost in the form of low energy …

Marknadsundersökning inom datacenterbranschen

Undersökning av tekniska inköp, med fokuspå kyllösningar

Masteruppsats · Uppsala universitet

… costs, operating costs, reliability, environmental impact and the influence of external and internal actors, come into play and to which degree they impact the investment decision-making process. The results show that primarily low operating cost in the form of low energy …

Hur säkerställs effekten av marknadsföring när den outsourcas?

Kandidatuppsats · Högskolan i Halmstad

… means transferring the responsibility of performing a certain function to an external supplier. There are usually certain methods to investigate the effects and the outcome of a function that is performed by the company itself. When this function is performed by an external …

Skapa och leverera kundvärde i ett teknikkonsultföretag /

Magisteruppsats · Blekinge Tekniska Högskola

… other types of suppliers. When companies describe their offers in internal and external marketing it is done often in terms of company or service attributes that are not based on customer value or offered value for the customer. The reason for this is that companies have not …

Snabbare, smartare och hungrigare?

En fallstudie av företagsidentiteten på Academic Work

Kandidatuppsats · Södertörns högskola

… successfully communicates the business plan and ideas about personnel through external-, internal- and interactive marketing. Conclusion: The study shows that companies should work towards a strong company culture where employees on a personal level share company values …

AO modulen

Högskoleuppsats · KTH

… lack and the companies view on Science Park Jönköping and cooperation with external actors. To create a theoretical platform to be able to analyze the empirical results, an investigation was made including a number of innovation processes in order to create a general picture of …

Hur science parks och inkubatorer kan stötta kommersialiseringen av idéer sprungna från näringslivet

En studie av Science Park Jönköping samt några företag i regionen

Masteruppsats · Linköpings universitet

… lack and the companies view on Science Park Jönköping and cooperation with external actors. To create a theoretical platform to be able to analyze the empirical results, an investigation was made including a number of innovation processes in order to create a general picture of …