162 uppsatser · sida 1 av 11
en studie på fyra utvalda former av Internetmarknadsföring
… personal contacts receives a more positive response than web marketing that is directly posted by companies. To avoid irritation among the consumers a mixture of different types of web marketing is preferable. The strongest correlation was between the consumers? opinions about …
The purpose of this study is to create an understanding for marketing directors? view about how event marketing effect the company’s brand equity in four separate businesses. Our question formulation the study aims to answer is: How does event marketing effect the brand equity …
Direct marketing is an area within marketing that is growing rapidly. Many companies has realised the benefits of using direct marketing, such as receiving direct response from customers and gaining a better customer relation. The growth within direct marketing means that …
En jämförelse mellan traditionella marknadsföringsmetoder och gerillamarknadsföring
… consumers are bombarded with different marketing messages from all possible directions. At the same time consumers starts to actively and consciously avoid these messages. Therefore, marketers have to start thinking outside the box and find new ways to get consumers' attention …
hur kommuner använder sig av livsstilsmarknadsföring och platsmarknadsföring som differentieringsmetoder
… municipalities use these types of marketing, and who is this marketing directed töHow and why does municipalities use lifestyle marketing and place marketing? To answer these questions, phone interviews were conducted with several important employees within the two …
En kvantitativ studie som testar hur ansträngningsgrad påverkar uppkomsten av kommunikationseffekter
… high pace, it is urgent to obtain a deeper understanding and a sense of direction of the elements infuencing its success.In this study we investigate in what way and to what extent the amount of effort that a company puts into the making of an event is used as a signal of …
- en juridisk konstruktion eller ett marknadsföringsproblem?
… it is also annoying to notice that some of the marketing literature direct or indirect encourages the professionals to manage and build their brands in such a manner that eventually leads to degeneration. Finally, the study argues that degeneration is really an unnecessary …
en fallstudie
… flow and in the marketing procedures used at Mellanskog. In addition, a direct experiment is planed and it will use one-to-one focused marketing by SMS. The design of this investigation is in case study format. The methods used were questionnaires and interviewing. The …
En studie i hur ett företag med begränsade resurser kan skapa hög medvetenhet med kostnadseffektiva marknadsförings metoder
… three in depth interviews with the company Bluetooth SIG’s marketing director Anders Edlund. Our theoretical foundation is mainly built on theory from the databases and library supported by Uppsala University. Main results: We discovered that co-branding and PR are the two most …
… Marketing activities are more visible by large company who are working directly to consumer market. My study means to study marketing work of smaller company in retail business to see how marketing works and if there are any problems. If it is any problem I will see if it is …
… in charge of the shopping malls in downtown Linköping. One interview has directed us to the next, which has helped us to select appropriate persons to enquire about the situation in Linköping. Since we have interviewed all the people in charge of the malls in downtown Linköping …
… of the public library’s physical environment and analysis of documents directing the library activities. Among other things the study points out that the public library is appropriate for relationship marketing, partly because the library staff daily handles many relations and …
… marketing act) is market disruption fee. 2005 the European Union admitted the directive 2005/29/EG concerning unfair business-to-consumer commercial practices in the international market, that led into prop. 2007:08/115 as a new proposal to a new marketing act. The regulation …
- Ett fältexperiment som undersöker butiksdemonstrationens möjligheter att påverka konsumenten i butiksmiljön
… for retailers, communication agencies and brand owners are discussed and direction for further research is offered to the academic realm.
- en studie om kommunikation och konsumtion på Internet
… on the Internet is required. For example commercial messages that are directed to a specific consumer, and that relate to the interactive possibilities on the Web.Keywords: Internet, New Media, Web 2.0, Marketing Communication, Computer Mediated Communication, Consumer behavior …
