CSR och lönsamhet i tre dimensioner
Praktiska exempel, Economic Value Added och tidigare forskning
… improving reputation and image, attracting workers, keeping and attracting new customers and also by reducing costs due to eco-efficiency.
Uppsatser om customer profitability
78 uppsatser · sida 1 av 6
Betjäningskostnader i olika distributionskanaler
En fallstudie av ett svenskt bokförlag
… research has focused, for the most part, on product profitability while customer profitability has received less attention. This study is based on a case study of a Swedish publishing house and aims to investigate how the company’s Cost-to-Serve varies between its distribution …
Kundlönsamhetsanalys som avbildande kalkyl och medskapande praktik
En fallstudie av Billerud
In recent years, customer profitability has become a focal point of academic discussions on business performance. However, researchers remain divided as to how evaluation of customers ought to be conducted, resulting in uncertainty of how accounting systems should be adapted to …
Annons
Kundrelationer och Kundlönsamhetsbedömningar
En fallstudie inom telekom
This paper examines the customer relationships of a telecom operator and how their customer accounting is done. The aim is to use the framework developed by Lind & Strömsten (2006) to categorize customer relationships and see to what extent the framework predicts which type of …
Kundrelationer och kundlönsamhet
En fallstudie av ett modeföretag
This thesis studies the customer relationships and customer accounting methods used by a Swedish fashion company. The aim is to test the empirical applicability of the relationship based framework developed by Lind and Strömsten and to explain potential differences between …
Prissättning Ekologiska livsmedel
… has affected the Swedish distributors is that the behavior and needs of the customers has changed. To defend themselves against the new competition and the new customer behavior they introduced their own brands in their stores to create customer loyalty and increase their …
Skandinavisk modernism i USA
… has affected the Swedish distributors is that the behavior and needs of the customers has changed. To defend themselves against the new competition and the new customer behavior they introduced their own brands in their stores to create customer loyalty and increase their …
Varumärkesstrategier
Användningen av EMV för att skapa kundlojalitet i den svenska dagligvaruhandeln
… has affected the Swedish distributors is that the behavior and needs of the customers has changed. To defend themselves against the new competition and the new customer behavior they introduced their own brands in their stores to create customer loyalty and increase their …
The rescindment of cash management in the Swedish bank industry
a study of how to maintain the customer satisfaction while reducing the overall service offer
… banks. This has lead to a big debate in the society, a lot of frustration from customers, and a drop in customer satisfaction for every bank that started the process of removing cash management. The purpose of this study is to find out how the banks could keep their customer …
Kundlönsamhet
en fallstudie av handelsföretaget Wiberger
The aim of this thesis is to examine the customer profitability in a wholesale company. A case study of Eugen Wiberger AB has been conducted. Firstly the authors have examined the current perception of the company regarding their customer profitability and the results of their …
Tillfredsställelse och lojalitet från ett kundperspektiv
Title: Satisfaction and loyalty from a customer viewpoint Level: Final assignment for Master degree in Business Administration Authors: Thomas Blomqvist and Per Nilsson Supervisor: Lars-Torsten Eriksson Date: Januari 2010 Purpose: The overall purpose of our paper is to describe …
The Toyota Production System (TPS)
ett verktyg för att skapa effektiv och lönsam produktion
… by working towards continuous improvement in its operations, to achieve higher customer satisfaction, more efficient production and ultimately higher profitability. Many companies are working to implement Lean in their organization. But there are many who fail to implement a …
Försäkringsbranschen
ett nödvändigt ont?
This paper examines how companies in a transparent industry work to satisfy the customer in an extended way, to offer value added products that in the end enables the customer to be loyal to the company. We have studied the insurance industry in Sweden and have focused on five …
Vad händer när relationen med kunden går från face-to-face till face-to-screen?
- En studie om hur Sveriges storbanker arbetar för att skapa lojala kunder via digitala kanaler
… and services online. This means that there is less personal contact and that customer relations can be described as having gone from face-to-face to face-to-screen. Swedish banks have come a long way in terms of adapting its operations to customers? demand in a global …
Mikroproduktion av solel i flerfamiljshus
Lönsamhetsanalys genom simulering av solcellsanläggningar och explorativ kundundersökning
… the results through suggestions to GodEl of how they could assist their customers in questions regarding solar electricity.