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en studie av en elitidrottsförening
Background: There has been a movement of power towards customers in most markets which puts higher demands upon the customer orientation of organizations to survive competition. In general the opinion is that satisfied customers also are profitable for the organization. Even …
… Purpose: Thru a quality point of view, examine and analyze how Akelius AB customer orientates them self in an area such as Brandbergen, were the demand is larger then the supply. Method: Through a qualitative research approach with an inductive and a hermeneutic orientation the …
the Customisation Case of Nestlé on French and Chinese Dairy Markets
… and the growing importance of marketing for business success also show that customer dimension must be taken into consideration. On some markets and in certain industries, the offer is much higher than the demand and then, companies need to attract customers. On the national …
a review of brand valuation methods
… of social and environmental attributes in their framework is not possible. For customer based approaches on the other hand, the possibility of inclusion these dimensions are limited exist while the economic aspect hardly can be measured or related. Conversely composite …
a case study of Länsförsäkringar
… Uppsala initiated this study, which aims to provide an understanding of customer’s view on customer value, related to agricultural insurance and financing. The intention is to investigate if Länsförsäkringar’s view on customer service corresponds with the customer’s view and …
Personalens syn på brukarinflytande.
Title: The customer’s contribution to the innovation-process ? a study of using customers to discover latent needs. Level: Final assignment for Bachelor Degree in Business Administration Author: Robert Klein Supervisor: Agneta Sundström Date: 2014-06 Aim: The purpose of this …
En studie om användande av kunder för att upptäcka latenta behov
Title: The customer’s contribution to the innovation-process ? a study of using customers to discover latent needs. Level: Final assignment for Bachelor Degree in Business Administration Author: Robert Klein Supervisor: Agneta Sundström Date: 2014-06 Aim: The purpose of this …
… of sensemaking are combined with a discourse analytic method. By interviewing customers to two companies, one with orientation on trotting horses and one with orientation on showjumping horses, it was found that value is constructed through retrospective stories. The customer …
En studie om hur PR-byråer marknadsför sig genom relationsmarknadsföring
… relationship marketing to reach out with their knowledge to their potential customers” ” Are the any differences between their promotions when it comes to the agencies orientation” Theoretical framework: The chapter begins with a definition of Public Relations. After that a …
Background: Knowledge of customer needs is a key factor in companies? struggle to develop successful products. Several studies illustrate that the main reason for failure in product development is lack of customer understanding. Lately considerable changes have occurred …
… quality. To accomplish this it becomes necessary for producing companies to be customer oriented. A customer oriented company culture can be reached with the help of internal marketing in which different activities work to inform and teach the employees about the company …
… interviews with a small firm and its network, which consists of a customer, a supplier and a partner. We found that Håkansson’s ARA framework combined with Ballantyne and Varey’s triangulation of value-creating activities help to acquire an understanding of the actors? bonds …
… library’s physical environment and the library’s classification system, and customer oriented changes concerning purchase policy and selection of media. Also a lecture in marketing and market orientation, based on the result of the benchmarking study, was held for the library …
en studie om atmosfärens påverkan på konsumenter i modebranschen
… in the FMCG sector shows that in-store atmosphere has a great impact on customer attitude and behavior. Despite this, there is a lack of knowledge regarding how the atmosphere influences the customer in a fashion store setting. The purpose with this paper is to investigate if …
… online give rise to a problem concerning e-stores ability to attract and keep customers. This has made it crucial for e-stores to communicate in the proper way, where promotions/campaigns is one of the tools in the marketing mix which has become central in marketers struggle to …
