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First objective: To bring forward managers? perceptions of the underserved consumers in emerging markets. Second objective: To reveal what implications managers? perceptions of underserved consumers in emerging markets provide for branding in these markets. Our study indicates …
… being marketed as green products. This increased environmental awareness among consumers has created a need for companies to identify ”the green consumer”. From a business - and marketing perspective, an understanding of what the green consumer is looking for is a pre-condition …
This study aims to investigate how consumers perceive variety in grocery stores and further how private brands have affected consumers? perceptions of variety in grocery stores.The study focuses on the perceptions and attitudes towards variety and the impact of private brands on …
A study of Ikea and Ilva in Sweden and Denmark
… image perceptions, projected by Ikea and Ilva, and how Danish and Swedish consumers perceive the aforementioned stores? images in their respective domestic market. Also, the aim sets out to evaluate the success of these stores? images on consumers and on transference to host …
… mix. Afterwards, we used theories from branding, brand communication, consumer behaviour and visual theory to establish our theoretical framework. Based on our framework, we posit that the role of the packaging design in the brand-building process of a company depends on, from a …
… experience and perceptions that led to the identification processes in the consumer society. There were eight interviews of snuff users who became my main collections materials. My theoretical framework was discourse psychology´s emphasis on language and Bourdieu´s concept …
En studie om vad som driver konsumenter i valet av ekologiskt vin
… impact on it are becoming more prevalant; however, we rarely act accordingly. Consumers mainly choose products based on perceived personal benefits despite the environmental motives that increasingly affect them. The purpose of this thesis is to identify the major drivers behind …
… research has acknowledged the concept of authenticity. It is argued that consumers in modern society increasingly search for something real, in contrast to what they perceive as mediated and distorted. Producers of regional food brands has acknowledged this trend, and started to …
… What impact has learning about stealth marketing practices in social media on consumer attitude and post purchase behaviour? And finally 3) Will different generations respond differently to these questions? Our findings show that stealth marketing in social media is not more …
en jämförelse av uppfattningar av reklam genom E-mail respektive SMS
… with a belief that the permission aspect plays acrucial part when it comes to consumers perceptions of marketing through E-mailand SMS - especially when it comes to advertising that is received through a devicethat the consumer has a strong personal relationship with. The …
En kvantitativ studie om beståndsdelarna av och förklaringsfaktorerna till ett attraktivt arbetsgivarvarumärke -
… as more attractive than others. Young academics are treated as counterparts of consumers in a purchasing situation. We therefore expect that the potential employee’s experiences and perceptions of an employer brand evolve in a similar way as the consumer’s experiences and …
… cue'. An origin cue is conceived to be a socially constructed notion that consumers use to discern where goods come from and to accordingly evaluate products with. The origin cue is often predominantly materialized in the public sphere by a 'made in' labelling scheme. Various …
… The focus lays on two players of the market, the corporate and the consumer. Method: We used an ethnography method, where we studied consumer behaviour within three contexts. We obtained data by conducting interviews, observations and document analyses. Theoretical framework: We …
? En studie kring konsumenters syn på Max marknadsföring av sitt CSR-arbete
This study investigates how consumer attitudes toward a company are affected by the company’s Corporate Social Responsibility work and their marketing efforts thereof. The Swedish fast food chain ”Max” provides the empirical setting. The theoretical framework for the study is …
For the last 50 years the amount of available consumer goods has exploded in number, due to improvements in production and technology. The problem is that the overall sales of many categories are stagnant and retailers are unwilling to grant the categories more shelf space …
