8 uppsatser
Vilka faktorer är viktiga för att skapa mervärde till tekniska konsumentprodukter?
… lead to a more intense competitive situation. As the market changes, so does consumer behavior. Today’s consumers do no longer wish to be treated as a group, rather they are looking for products and services that specifically fit their personal values. Recent years, the …
The Swedish consumer electronic industry has recently experienced an increasingly intensive price war. The price war has forced some operators in the business to declare bankruptcy, as the only way to compete has been by driving down prices. A challenge that retail chains in the …
… with this paper: ”To analyze in what way On-line shopping companies that sell consumer electronics, cell phones and music/entertainment products, have expanded” The paper is based on telephone interviews with three On-line shopping companies. The questions asked are the same for …
the case of conflict minerals in global supply chains
… they are converted into refined metals, they end up for example in electronic consumer products such as computers, cell phones and digital cameras, thus linking the severe human rights atrocities in the DRC with branded electronic companies. The topic has received wide attention …
… has analyzed their target market to aim their efforts at the right consumers. The current recession has made the competition on the market keen. Because of this it is more important now than ever for the companies to increase their brand equity. The companies in the different …
En fallstudie av Scandinavian Photo
Bakgrund: Framväxten av Internet hade stor inverkan på många branscher. Det talades både om den potential som E-handeln hade och det hot den utgjorde mot traditionella butikshandlare. Att E-handel har förändrat många branscher är tydligt men också att återförsäljare börjar …
En studie inom hemelektronikbranschen
… the competitors. The purpose of this paper is to examine brand loyalty in the consumer electronics market and go into detail on how web shop role affects the creation of loyalty to companies that are either a shop or do not have an online store. To examine this, a survey was …
<em>En mätning av aspekter som påverkar konsumentens förtroende vid köp av hemelektronik över Internet</em>
E-handel mellan företag som säljer hemelektronik och svenska konsumenter har blivit vanligare de senaste åren. Trots den kraftiga tillväxten är konsumenter fortfarande ifrågasättande till tryggheten med att handla över Internet. Med hjälp av teori har aspekter identifierats som …
