210 uppsatser · sida 1 av 14
Forskares tankar kring och arbete med forskningskommunikation
… society has emerged. A shift from a top-down one-way transfer view regarding communication, to a dialogue-based interactive co-production model, where the public are part of setting the agenda for research and contribute to the knowledge production. Or at least in theory, in EU …
Nostalgia in advertising, communication effects, relationships and critical periods for establishing emotional bonds to collective events
… and aims to shed light on which effects there are from nostalgia evoking communication, what connections there are with other important factors as well as aspires to develop the understanding of the underlying psychological aspects and the emotional bonds to events (as nostalgia …
Nostalgia in advertising, communication effects, relationships and critical periods for establishing emotional bonds to collective events
… and aims to shed light on which effects there are from nostalgia evoking communication, what connections there are with other important factors as well as aspires to develop the understanding of the underlying psychological aspects and the emotional bonds to events (as nostalgia …
Skillnader i åsikter mellan ledning och personal ? en fallstudie
… other technical channels are an important part of most organizations in-house communication today.The aim of this study is to examine how the internal communication in a medium-sized firm, CranabSlagkraft in the north of Sweden, works. The focus in the study is on the existing …
… comes an increasing avoidance behaviour from the observers. The marketing communication now requires a valuable content, which leads to the creation of new online advertising forms; including content marketing, advertorials, online ads and the latest rising star - Native …
En kvantitativ studie om Twitters potential som marknadsföringsmedium
… in order to enhance the perception of brand associations and traditional communication effects. The subject is of interest as brands are putting increasingly more resources into this communication channel. However, at the current date the marketing effects of micro-blogging is …
- SUDD AB:s interna kommunikation i den digitala tidsåldern -
Abstract Title: Message sent ” SUDD AB:s internal communication in the digital age (Message sent ” SUDD AB:s interna kommunikation i den digitala tidsåldern) Number of pages: 40 (44 including enclosures) Author: Lea Kaufmann Tuthor: Göran Svensson Course: Media and Communication …
En uppsats om kommunikationen mellan sälj- och logistikavdelning på industriföretags påverkan på det interna materialflödet
… means that products have to be sold at a lower price. Most people know that communication is important, but it still exist deficiencies in many large industrial companies. The purpose of this paper is to describe how communication between the sales and logistics department works …
En kvalitativ studie om aktivitetsbaserade kontors påverkan på intern kommunikation
… office ? A study of the effects that Activity based offices has on internal communication. Authors Carl Varli, Jonas Eklund and Petter Göransson Course Business administration III ” Organization ” Bachelor? thesis Tutor Olle Duhlin Examiner Mikael Lundgren Background The prime …
Inkongruens och kreativitet - ett sätt att komma in?
… tougher demands on creators and advertisers to create more efficient marketing communication that stands out in the clutter and penetrates the consumers? advertising filter. Many creators and researchers claim that creativity is the most efficient method to stand out in the …
… one of many examples of a company using this practice as a strategic tool for communication. However, the problem concerning the above arises as we found that there was a very limited amount of research defining the effects of communicating flaws, where the company's both …
- En kvalitativ studie om hur business- to businessföretag kommunicerar & marknadsför sig på Internet
We are living in network society, where information and communication together with the technical development stands in the centre. Characteristic for network society is quick changes, new meaning of time and space, convergence and new possibilities of communication. Network …
En kvantitativ studie om bloggens potential som marknadsföringsmedium
… would be interesting to create a greater understanding of the blog's potential communication effects. To demonstrate the potential of the blog in comparison with more traditional media, we decided to compare the communication effects achieved by a blog with those achieved by an …
… surrounding the concept of CSR and the effects on consumers of CSR communication. There is currently no model for breaking the concept of CSR down into smaller elements, specific for the apparel industry. In the first part of this thesis, we create such a model, applicable in a …
… This, since it seems that the information value provided by different types of communication channels within the store, meaning staff or written materials, have various impacts on these communication effects. The main result from this study is then the implication that …
