210 uppsatser · sida 2 av 14
- En studie av den rådande begreppsförvirringen inom information och kommunikation
… the view of the conceptions, within the field of professional information and communication, seem to differ within the labour market of Sweden. This paper will investigate the two main professional roles that are at the centre of the field’s confusion and disorder. These are the …
Hur olika medhörningsmixar påverkar basisters sätt att spela
… professionalitet.ABSTRACTThe primary target for this report is to find out how communication consultants in the region of Falun and Borlänge views the practice of establishing public opinions by using professional public relations consultants. The concepts in focus are PR, the …
några kommunikationskonsulter i Dalarna ser på opinionsbildning
… professionalitet.ABSTRACTThe primary target for this report is to find out how communication consultants in the region of Falun and Borlänge views the practice of establishing public opinions by using professional public relations consultants. The concepts in focus are PR, the …
En fallstudie som undersöker ett företags möjligheter att använda sig av sociala medier i marknadsföringssyfte
… of marketing in social media and to evaluate what could be done to amend the communication. The purpose is also to discuss and reflect certain effects that the company is exposed to when using these media channels. These questions has been subject throughout the thesis …
… intention or aided recall.To summarize, the creative store display is a good communication tool to spread the word about the brand, and to differentiate the brand or to enhance the image of a more novel, unique and tuff brand. The low-end brand can gain more from creativity than …
… side effects that may occur during or at the end oftreatment. Information and communication is an integral part of all treatments and care.The oncology nurse should attempt to ease for the patients to communicate, participatein the care, receive information and enhance the …
… through daily deals compared to more traditional promotion. We examine how communication effects such as attitude towards brand, quality, credibility, success, desperation and word-of-mouth affect the intentions to buy. In addition to this we also investigate how different …
Previous research analyzing information and communication effects regarding high-involvement purchases has so far concerned communication length and the use of salient attributes. Studies investigating the effects of communication on a word-level is however limited. For a …
En fallstudie av svenska Röda Korset genom dialogisk analys
Title: Crisis communication strategy and brand ? A case study of Swedish Red Cross through dialog analysis Author: Anneli Saarela Presented: 01.06.2010 Purpose: The study addresses the subjects of crisis communication and organisational brand, in relation to stakeholders and …
… for the companies to understand how to communicate with talents. Choosing a communication medium for a job advertisement is not easy when new options constantly arise. Despite the development of new communication mediums and channels, such as social mediums, the traditional …
… the present study observed both well functioning and not so well functioning communication patterns. The three interventions were based on video recordings, transcriptions and analyses. During the interventions, the authors of the study discussed patterns in communication with …
en intervjustudie om infrastrukturprojekt
Communication during the process of Environmental Impact Assessment: Interviews concerning three infrastructure projects Environmental Impact Assessment (EIA) is a method to describe the possible impact of a planned project. The aim of such an assessment is to aid a sustainable …
… social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance traditional communication effects, such as buying intention and electronic WOM intention. Furthermore, the study aims to examine which role the employee …
… the situationwhere the company is threatened to get infected by the negative effects caused by acompetitor.When companies get the chance to make a response on the negative publicity on theircompetitor, as well as the category, through media, the question is - shall they act And …
En uppsats om hur produktengagemang och motivation påverkar inkongruent marknadskommunikation
… to market products in an unexpected way. The use of incongruent market communication and by creating a discrepancy between a well-known brand’s advertisement and brand scheme, which is already established in customers? minds, is one way to be different. Two factors that …
