44 uppsatser · sida 1 av 3
En kvantitativ studie om effekterna av att göra reklam för flera produkter inom en produktkategori tillsammans
… examines the effects of marketing brands within the same product category and the same brand portfolio jointly. We have chosen to call this type of marketing category advertising. The results of the study show that category advertising leads to increased brand awareness within …
Framtiden för Dagligvarubranschen?
… utreda hur involverade parter idag inom dagligvarubranschen i Sverige upplever Category Management. Syftet är även att belysa implikationer samt potentialer inom ramen för Category Management inom den svenska dagligvarubranschen. Metod: Vi har arbetat utifrån kvalitativ metod …
… the calculations.The results show that the net income of the forest owner in category 1 declined by about 70% from 1952 to the end of the 1970s. After that point in time, it was more or less constant. The real net incomes for categories 2 and 3 are currently about 60 % lower …
… bigger improvements (PDCA) and big improvements (rationalization). Under the category ”continuous improvements”, all improvements that the group can deploy by themselves should be listed. This category will be managed by the group with no interaction from managers or other …
… brands. Retailers need to have a good mix between these products and adopting category management without being influenced by opportunism, which can lower the profitability of a category. The purpose of this study is to examine and describe how private labels are prioritized in …
antalet tjänster, kompetens och utbildningsinsatser
… graduate foresters has increased, so have the number of civil engineers. The category for upper secondary school decreased the most. In the regions al categories of education per 10 000 ha decreased, the category for other education most. You can see a slight increase in the …
The research aims at revealing consumers? loyalty to a high involvement product category, connected to a loyalty membership club. Hence, the study aims at explaining similarities and differences between two markets, differently developed in terms of loyalty clubs. The study used …
… of 665 food stuffs were found and classified into six categories. The biggest category was meat substitutes with 302 products and the second largest category was sandwich spreads with 150 different products. Within the remaining categories a varied number of products were found …
… has improved. Because of this change, it's important for the storeowners and category managers to take one step further. They also need to make sure which brand, private label or A-brands, to put on display to increase their profitability, both for the category and for the …
… reason for this is that private labels increase the retailer's profits in the category. The purpose of this study is to examine how a private label introduction affects the category's performance. This study was conducted by studying the category's performance before and after …
en studie av relationen mellan ledande leverantörer och detaljister inom dagligvaruhandeln
… har vi fokuserat kring att undersöka respektive respondents syn på Category Management, samarbete, makt och beroendeförhållanden samt förtroende, vilka vi anser är väsentliga komponenter för att studera denna relation. Vi finner att dagligvarukedjorna både agerar …
… the nature and other. Non cut areas and volumes was then summarised for each category within each district. The survey shows a large variation of how large quantities of wood that are left in the forest between the districts. In Torsby district there are much larger volumes left …
en enkätundersökning bland medlemmar i SÖDRA
… a random draw among all Södra’s members. Two categories were defined, one category in which Södra had run a cleaning campaign during the current year and a second category in which there had not been a campaign. In total, 480 surveys were sent out equally among the two …
… förhållande till varandra. Eftersom problemområdet utgör en kunskapslucka inom Category Management litteraturen valde jag en explorativ inriktning. Genom den kvalitativa metodens djupintervjuer sökte jag uppnå en förståelse för problemområdet. det som farmkom i studien var att …
… consumer needs and preferences, mistrust in foreign insurers, etc. The latter category of problems can be solved by the market penetration efforts of the companies, but not by the EU legislation. Business analysis part of the thesis presents marketing strategies that can be …
