44 uppsatser · sida 3 av 3
… consumers who are being exposed to a brand extension from a different product category. Moreover, our aim is to contribute to the knowledge of how consumers respond to these extended products, by investigating the influence of the parent brand. To fulfill our purpose, this study …
-en fallstudie hos Vin & Sprit
… of 2005. The marketing function went from being a country-driven to a category-driven organization. Among other things this resulted in increased cooperation between employees in different geographical locations. We aim to analyze how a geographical distance affects relations …
… trees. After that I picked out sixteen actual stumpage sale volumes from each category to be a part of the work. When I selected the actual stumpage sale volume to be included in the work I contacted the buyers to get access to the measured volume. To make the study of the …
… handle. As the negative publicity tend to enlarge the crisis and spread to thecategory as a whole, it's not only important to have a crisis management to handle crisesconcerning the company itself. But also to be ready to make the best out of the situationwhere the company is …
… and involvement, Efficient Consumer Response including supply chain and category management and finally Demand Chain Management.Method: For the case studies, three food retail companies have been interviewed: Reitan Servicehandel AB, Vi-butikerna and ICA AB. To illustrate how …
En unders?kning av f?rh?llningss?tt till d’d ved p? ?ppeltr’d i tr?dg?rdshandb?cker och bland yrkesverksamma tr?dbesk?rare
… chapter, these categories are linked back through discussions under each category.
… of information management is the social process that constitutes the core category of the research. The results also show that the engineering program is traditional and that the students seldom visit the library. A high rate of study, set course literature and traditional …
… criteria and were reviewed. The result was presented under respectively category: aromatherapy, tactile massage and acupuncture. Physical and psychological effects as well as experiences from the treatments were also documented under the different complementary approaches …
Den här uppsatsen har undersökt hur tjänsteföretag i form av frisörsalonger från olika prissegment, med hjälp av marknadsföring positionerar sig mot olika kundgrupper, och frågar vilka möjligheter och risker som är inbegripna i den position på marknaden tjänsteföretagen genom …
a survey among Swedish farmers
… significance level differs greatly between different attributes with each category. The business related factors indicate that larger farms and farms with grain production as primary crop to a greater extent use insurance. Farmers with high level of diversification do not use …
En studie om trender inom inköp
… recipes have been used to analyze the collected data; Central purchasing, Category management and Kraljic’s classification matrix. Conclusion: Based on the purpose of the study it can be concluded that the reforms made in the companies is based on similar ideas. The authors of …
… Intensive care nurses´ goal is to provide good care even though the patient category is demanding. Despite increased awareness and transparency in the field of delirium care, it is important to highlight and address the emotions that arise as well as continuing with educational …
… categories; thesupportive, the unaffected, the discouraged and finally a side category to explain how to handle thediscouraged’s lack of support. The analysis indicates that the approach to competence developmentdiffers depending on the students intentions with the programme …
… with the highest actual variety may come to affect the brand itself and its category as a whole. The authors of the study feel that there is a gap still unfilled amongst previous extensive research examining how differences in either space or price vary between categories …
