105 uppsatser · sida 1 av 7
Hur interaktivitet skapar engagemang och lojalitet
… in their digital marketing by providing with interactive contents in digital campaigns. The digital campaigns are getting more converge with SNS (social networking sites) in order to let the user share the content with others and therefore the e-WOM (electronic word of mouth) …
Kommunikationsstrategier bakom statliga Världens Chans och ideella Utrota Fattigdomen Nu
… The purpose is to describe, analyze and compare the two communication campaigns Världens Chans and Utrota Fattigdomen Nu, and discuss how and to what extent communication campaigns in Sweden can be used to reduce global poverty. The theoretical framework is mainly based on …
- en kritisk diskursanalys av Svenska kyrkans reklamkampanjer
… activity through media. This has been by studying the three commercial campaigns launched by the Swedish church during the years 2000, 2001 and 2003. Questions asked are: How has the Swedish church chosen to profile it self? Which discourses can be recognized in the campaigns? …
En återspegling av partiernas kampanjretorik?
… can be found between the rhetoric in Swedish political parties? electoral campaigns to the European Parliament elections in 2004 and their representatives? actual behavior in the European Parliament and to develop plausible explanations to these possible discrepancies. The …
En studie kring riskerna att vara social i sociala medier
… a new position of power to the single individual within PR and marketing campaigns. When a company uses social media as a communication tool in their PR and marketing practice, they have to adapt themselves after the customers' needs and the new communication structure within …
community-based social marketing strategy in Malmö
… psychology to suggest a step-by-step framework for crafting behaviour change campaigns. However, it has not been applied to larger and diverse communities, like cities, and has not focused on sustaining new behaviour over time, which is crucial for creating sustainable …
En kvalitativ fallstudie av dold viral PR
… the use of this communications method, the purpose of this thesis is to study campaigns, which have gained transmission in social media, by investigating how practitioners of three different campaigns motivate the choice to use covert PR. The study is based on a hermeneutic …
… sales representatives and retailer store personnel in relation to in-store campaigns, this in order to enhance effectiveness of these functions creating an increase in consumer response. Methodology: The researchers believe that social phenomenon and their meanings are …
- uppföljning av kampanjer i byggvaruhandeln
… and the DIY retail chains compete over market share with extensive marketing campaigns. Advances in computer technology have made it possible to acquire and compile huge quantities of point of sale data. However, due to a lack of economic theories and statistical methods, this …
… of ways. Government authorities occasionally make use of public information campaigns to educate and steer the public. In this thesis the balance between public and private, the individual and the society is analysed in terms of dimensions of individualism and communitarianism …
En kvalitativ studie av fyra globala kampanjer
… advertising’s design and their common characteristics. Within this study the campaigns have been studied both visually and verbally in addition to their messages and values. The McDonald’s and Coke campaign has been categorized as advertising that reflect specific kinds of …
Arbetsgruppens normer och balans mellan arbete och privatliv
This essay studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark …
En retorisk-semiologisk analys av antirökreklam
This essay studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark …
… harmonisation goals of the EU. Furthermore, different elements of standardised campaigns and their influence on the standardisation potential of a commercial are considered. Finally, a closer look is taken at European advertising media. The theoretical part is followed by an …
En undersökning av en social marknadsföringskampanj
… organisations use these means as tools of influence. Non-profit organization’s campaigns, which aim to change a behavior, often have a political responsibility and it is therefore important that these are carefully planned and carried through. The purpose of this essay is to …
