Varning! Ett tekniskt fel har uppstått
En undersökning kring hur turistbyråer hanterar informationsteknik.
This research is based on the observation that people in the service industry is being replaced by technology. This insight formed a foundation for the presentation of the problem this essay is based upon. We began to speculate over how tourist information bureaus handle the changes, regarding information technology, in their surroundings when their main task is to inform and communicate with their market. Information technology has created new possibilities for organizations to reach their consumers and it has influenced all kinds of industries. We decided to examine organizations in the tourism sector because it is one of the biggest and fastest growing industries in the world. The entering of information technology in the tourism industry has changed its structure and we want to examine how tourist information bureaus succeed to deal with this phenomenon.The aim with this essay is to examine how and to what extent tourist information bureaus integrate with changes in their surroundings caused by information technology and which values that slip away/ is added by the adaption. To accomplish this we have interviewed six persons representing the tourist information bureaus in Färjestaden, Kalmar, Tranemo, Visby and Norrköping.By applying the empirical material, which we gathered through interviews, on theory we wanted to create a deeper understanding in how an organization can handle changes in their surroundings, created by information technology.Both the theoretical and the empirical chapter are divided into two main parts, ?Information technology? and ?Organizational fit?. The conclusion of the research is described in the analyze and discussion chapter.