Valfrihet genom kundval
en studie av kundvalsmodellen inom hemtjänsten
äldreomsorgSocial hemtjänstMarknadsundersökningCare and help to handicappedHandikappadeVård och rehabiliteringSocial Sciences
This essay is a qualitative study on quasimarkets in the field of home-help service. The main purpose of the study was to describe and analyze the function of costumers choice from elderly persons point of view. The quasimarket in home-help service of Solna stad has served as an example. The questions raised in the study concerned the elderly costumers opinion of the information about the different producers, what had influence on their choice, their attitude towards the freedom of choice, and their ability to act as consumers on a quasimarket.The method used was qualitative semi structured interviews. A majority of the elderly consumers appreciated the possibility to choose producer of home-help service. It was rather the nearness and reputation of the producer, than the information from the local authorities, which made the choice. It was found that not all consumers are able or willing to make a choice and contribute to the existing of a quasimarket. Not many used the possibility to change producer, the elderly consumers rather complain if they are dissatisfied.