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2 Uppsatser om Bannerreklam - Sida 1 av 1
Upplevelser av bannerreklam på en nischad hemsida
Title: Experiences of Banner advertisement on a specialized homepage Author: Marcus Westerberg Supervisor: Marie Hemming Department: Department of Business Administration, IEM Course: Bachelor thesis in Business Administration, FEC 007 Purpose: Create a understanding for how the users on Internet pages experience the occurrence and the shape of the banners. Method: Methods used are quantitative and qualitative, and the facts and figures are based on a pop up inquiry and some telephoneinterviews. I elected pop up inquiry and telephoneinterview as my data collection. My inquiry had a high grade of standardization and the interviews had a low grade of standardization. Result: On the basis of the question of issue I have drawn the conclusion that the users feels that it is important with information in all advertising.
Upplevelser av bannerreklam på en nischad hemsida
Title: Experiences of Banner advertisement on a specialized homepage
Author: Marcus Westerberg
Supervisor: Marie Hemming
Department: Department of Business Administration, IEM
Course: Bachelor thesis in Business Administration, FEC 007
Purpose: Create a understanding for how the users on Internet pages experience
the occurrence and the shape of the banners.
Method: Methods used are quantitative and qualitative, and the facts and
figures are based on a pop up inquiry and some telephoneinterviews. I elected
pop up inquiry and telephoneinterview as my data collection. My inquiry had a
high grade of standardization and the interviews had a low grade of
standardization.
Result: On the basis of the question of issue I have drawn the conclusion that
the users feels that it is important with information in all advertising. It is
also important for the users to create a value around the product. The users do
not have the time to figure out the message behind advertising, the want simple
and massive information about the product/service.