Svenska företags etableringar i Sydkorea och Japan
En jämförande studie av den koreanska och japanska marknaden
South Korea is one of the fastest growing economies of the world and experts claim that it?s headed towards the same direction as Japan. This doesn?t imply that the countries are similar to an extent where companies don?t have to consider the differences while entering the host market. This study was conducted for the purpose of giving a view of the business climate in the countries and thereby could help companies who see the countries as potential host markets. The purpose is to study eight Swedish companies which have established themselves in Japan and South Korea, the main difficulties they had to overcome, which entry-method was most successful and the companies? views on their future in the countries. A qualitative method with quantitative elements was used by conducting interviews and short questionnaires. The collected data has been analyzed with the help of renowned establishment theories such as the Uppsala model, network based model, Hollensen?s entry methods and prior research. The results show that the companies have used classic entry methods with minor deviations, the biggest difficulties the companies had to face were culture related and the most effective entry methods proved to be acquisition in South Korea and joint venture in Japan. Furthermore, the study sheds light on a variety of differences between Japanese and Koreans.