Skada, vinst och samhällsflytt
En kvalitativ studie om hur LKAB porträtteras i Dagens Nyheter
CDADiscourse analysisDiscourse theoryLKABFramingDNDagens NyheterQualitative Analysis.Strategisk kommunikationKritisk diskursteoriDiskursanalysDNDagens NyheterLKABKvalitativ analys
The purpose of this paper is to examine how LKAB are portrayed in the newspaper Dagens Nyheter (DN). The methods that were used were: Critical Discourse Analysis (CDA) combined with Critical Linguistic Analysis. These were used since they help to reveal the structures and unconscious meaning and power of word. It gives the tools to see how authority, power and meaning of words are constructed during social practice of the way they are used. To complement the method the theories that?s used are discourse analysis since CDA is both a method and a theory. A theory concerning journalism has also been included for the paper.As a result of the analysis, it shows that LKAB is portrayed as a large company with huge amount of economic resources. In articles with a positive attitude against the company they are regarded as a strong and active company in the Swedish economy during the financial crisis that generates a lot of money for the Swedish state. Articles that portrait LKAB in a negative way, regards them as a company that with the power of the state are allowed to look past the individuals that lives near the mines or the environment as long as it generates money for them and the state. The people living near the mines will have to accept the thing that?s happening to them. This paper also shows that the articles that were analyzed, all of them confirm and legitimize the power to certain sources used for facts which confirms that journalists needs certain sources to appear as secure but that also let the sources with power keep their power.