Omvärldsbevakning som ett verktyg inom Business Intelligence. En kvalitativ studie av omvärldsbevakning inom en verksamhet
Intelligence is an elusive concept with strong links to business intelligence , in which organizations have recently more and more have incorporated the use of IT (Information Technology). A research carried out recently have identified the importance of effective monitoring, but there are few studies showing how organizations actually work in the field.A qualitative study consisting of the interviews with employees at an IT company was done to see how external monitoring is carried out in practice, in a specific company and how it would help the company to develop. The company we visited did not work with special procedures of any kind regarding external monitoring but still knew about the term and its meaning.The conclusion account for detected patterns as well as difficulties, including the definition of external monitoring which differs a lot between individuals. The patterns discovered points to the importance of clarity and objectives regarding the use of external monitoring for it to be effective and measurable.Keywords: External monitoring, Business Intelligence, Competitive Intelligence.