Marknadsundersökning av John Deere slåtterkross 730/735
This examination work is about an marketing investigation of John Deere Moco
730/735 during the season year 2003.
Moco 730 has an workingwidth on 3 m, and 735 has one with 3,5 m.
The research results of 16 moco 730/735 are from intervju- and questionnaire made of
the owners. The results also comes from intervju anwser from dealers which sold this
mocos.
The examination work shows comments and opinions from the customer after one
seasons use.
In the end of my examination work are all comments and opinions put together in a
marketing analysis called swot-analys in Swedish. The analysis declare that the moco
730/735 is functional and have god quality. The future seems god for this kind of
moco.
The strength for this moco are god quality and the dealers god service support. The
most important weakness about this moco are that the machine came out late on the
market, compared to other mocos on the market.
I think it´s important the have in mind that the customers are very John Deere faithful
and this JD 730/735 is used for only one season.