Marknadsföringsprodukt för Kiruna studentkommun
This report is the concluding part of the course national minorities, main focus on design, at Luleå University of Technology spring 2007. The purpose of this written examination is to produce a prototype to a product, which can be used both when marketing Kiruna as a student municipality and when recruiting students to the study programmes Kiruna offers. The product has been produced through systematic problem solving, where methods to fix the problem, gather facts, examine and come to a solution have been used. The product should in one way or another get the student to think of Kiruna as a student municipality and it should also appeal to the target group ? the students. The aim was also to look into and define which students apply to the study programmes in Kiruna and why they want to Kiruna. The method that was used was a target group study through a questionnaire and interviews. As a final result a product was chosen and the firm Kristallen in Lannavaara produced the prototype ? a little trinket in the shape of a grouse with a back that looks like a step. The user can choose what she/he wants to use it for, as a pendant in a necklace, a cell phone or in a bag. It can also be used in the zip of a jacket.