Kulturens inflytande på motivationsprocessen
Background: Different cultures meet to a greater extent than before as a result of the increasing globalisation. Therefore, international leaders have to count on greater differences in behaviour of their employees within organisations than they have experience from. It can consequently be difficult in an international environment to understand what motivate individuals of a different culture. Purpose: The purpose of this report is to make greater understanding for how national cultures influence leaders methods to motivate their employees in an international environment in Spain where two different cultures confront. Performance: The study has been made by 14 qualitative interviews with Spanish and Swedish leaders in Spain. Earlier researches have been used to be able to investigate the culture's influence on the motivation process. Result: The cultural factor that especially affects the leaders motivation process is if the employees focus on the individual or the group when they act and work within an organisation. The international Spanish and Swedish leaders in Spain are using similar design of the motivation methods. It is possible that a mixture of the both cultures occurs within international companies where it is impossible to classify something that is specific for the Swedish manner to act or for the Spanish. Instead, the integration of the different cultures may create an international manner to think and act, even if the local culture in some ways has to be adopted.