Konsten att styra konst
- styrning av kreativa projekt inom en nätverksorganisation
This paper describes a case study of the largest film production ever conducted in Scandinavia. The study aims at explaining the complex relationships in the network structure in which the project took place. Coordination of creative projects carried out in a network context, includes handling conflicting interest and contradictions. Creativity needs space and freedom while projects need structure and coordination, whereby controlling these projects becomes complex. Adding to the complexity, does the loose form of organization that the network structure represents, without any long term structure. The main finding of this paper is that creativity and structure is balanced using the three forms of coordination represented by the market, the bureaucracy and the clan. The industry network, that surrounds the individual production, enables the project to take advantage of the social relationships essential for clan control, and it also contributes with a long term perspective in a short term business.