Joint Venture inom finansbranschen
En fallstudie av samarbetet mellan Credit Suisse och Orn & Cie SA
AbstractThis paper intends, through a qualitative study to examine and analyze how a particular type of financial firms cooperate, and what this entails. The case study issue which shall be answered is "What does the firms Credit Suisse and Orn & Cie SA gain out of cooperating with each other?". By setting the general theories in the subject joint ventures, partnerships, against the empirical material gathered via interviews and data collection in Geneva, Switzerland answers to what the cooperation between the two parties has resulted in for the respective companies has been found. The survey shows that the prevailing model of cooperation creates significant benefits for the two companies. At the same time the existing cooperation has meant more risk taking for both companies in general and especially for the smaller company Orn & Cie SA. The current model of cooperation would lead to serious problems for them if it would fall apart and it is essential that the companies continuously keep working to prevent this.