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Internkommunikation vid förändringsarbete

en studie av internkommunikationen vid omlokaliseringen av Konsumentverket


The main purpose of this essay is to through theories about internal communication, channels to communicate through and change management study how these can be related to the processes at the Swedish Consumer Agency due to its future relocation. The main question within this essay is therefore:- How has the internal communication and the change management at the Swedish Consumer Agency developed in comparison with the prescribed theories?This essay is divided into three different parts (ideal, reality, ideal/reality) which can be derived to the essays theory, result and analysis chapters. The theories are the ideal while the result describes the internal communication and the change management during the process (the reality). In the analysis chapter, the ideal and the reality are compared to distinguish how the reality has been working in comparison to the ideal.The internal communication has mainly been distinguished through the authority?s intranet and the information communicated has comparatively been fast, open, objective and reliable. One of the prerequisites for this is that the authority has been permeated by clear goals and visions. All in all the result shows that the internal communication and the change management have been successful but some flaws have been detected. One of the reasons for this might be that the authority and its co-workers have been exposed in the process due to the fact that it has been enforced and because of its extent.

Författare

Anna Granander Cecilia Kallhagen

Lärosäte och institution

Karlstads universitet/Institutionen för kultur och kommunikation

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