Hur övervinns hinder på den kinesiska marknaden?
En fallstudie av ett svenskt företag i Kina
China has in recent years experienced a great economic growth, which has attracted the interest of several Swedish companies. Notisum is one of those companies and they have started up a subsidiary in Shanghai, China. This paper is intended to describe Notisum and EnviTools internationalization to China focusing on the obstacles encountered and how the company handled them. In order to achieve this, empirical data was collected through an interview and a literature review. By studying Notisums and EnviTools internationalization process to China, several obstacles were found. The study could also determine that EnviTool already solved many of these barriers, but there are still obstacles for the company to overcome.