"Hur känd kan jag bli på fem veckor?"
En studie om distribution av musik via Internet.
Internet and the digital channels for distribution have meant big changes for the musicindustry. The physical record that has been symbolising this market for a long time is slowlybeing replaced by digital based music. The technical progress during the last ten years has ledto a democratization of music production. The amateur musicians of today can produce highquality music on their laptops and later distribute it via free music sites. MySpace andYouTube are two of the biggest sites for this free distribution and is therefore my main choiseof study.The purpose of this essay was to find out how and if these changes have made a difference formusicians without a record deal to reach an audience by themselves. In order to find this out Iconducted three qualitative personal interviews with both established and amateur musiciansworking in the music business.To find out how many listeners a amateur musician can generate on their own within a shortamount of time I made a quantitative study during five weeks where I posed as an musicianstarting from scrach with an aim to become famous. During these five weeks I got my songplayed 164 times and got to collaborate with a podcast show from England.My hypothesis has been that the future role of the record company will be reduced andpossibly disappear. The theories in this essay argues that this might indeed be the case whenmusicians have accsess to a world o free marketing.